These sites often attract your interest with competitive rates, but then transfer you to a different site to continue shopping and complete your transaction, often at a far less attractive rate. This is because lead generations sites are paid to sell your information to an agency or insurance company, not to present you with the rates on car insurance.
The company’s discounts are numerous, varied, and designed to reward you, not just your car. It offers deductions for paying your premium on time, signing up for a policy early, and it even offers discounts for continuous coverage (renewing your policy before it expires). These types of discounts are less common than you might think, and they demonstrate that Travelers doesn’t just want to save money for its new customers — it’s concerned with keeping its old ones happy, too.
Each insurance company evaluates personal factors in its own way, and they keep their methods as hidden as possible. So we can’t tell you which company puts high value in your occupation or emphasizes a clean driving history more than others. But to help you get going, we can show you a car insurance rate comparison for the same hypothetical driver and car, using average rates from across the country.
The General doesn’t ask for any identifying information when you request a quote online. You’ll just need to answer a few questions about your driving history, vehicle, and basic personal information like age, gender, and marital status. The General claims that it takes less than two minutes to complete the quote process, and we found this to be an accurate estimate.
Like most auto insurance companies, they advertise low rates (“15 minutes could save you 15% or more on your car insurance”). But what else? According to JD Power’s 2018 U.S. Insurance Shopping Study, low and competitive prices are becoming the norm, so most companies are in “aggressive customer courtship mode.” Geico’s response to this seems to be their very popular mobile app.
Everquote  actually has two websites. One is a typical lead generation insurance site with quoting tools for auto, home and life insurance. The other, Everquote Pro, is for insurance agents—it provides a way for agents to sign up to receive information about visitors to the site who use the quoting tools. Everquote is rated 1.5 out of 5, and has 80 user reviews on BBB.org.
Progressive impressed us with a solid array of discounts, including deductions for simple things like signing a new policy early and opting for paperless billing. The company has historically been known for insuring "riskier" drivers than many of its competitors, and it shows: Progressive is our only contender that offers a near unheard-of discount for drivers under 18 (who have a crash rate that’s almost nine times higher than that of middle-aged drivers).
If you don’t have the cash to cover a high deductible, yet can’t afford to pay a great deal in auto insurance premiums, don’t panic—there are plenty of other ways to reduce your rates. Because different carriers use slightly different factors to determine how they’ll set the rates for your policy, simply shopping around and comparing rates from different companies can result in substantial savings. And choosing a carrier that offers numerous discounts that you’re eligible to claim can reduce your insurance costs even further.
Another factor to consider is how often you drive. If you work from home and only drive a few miles once a week to run your errands, you’re far less likely to end up in an accident than someone who has a 50-mile-a-day commute. Rush-hour driving is also riskier than driving at less peak times because you’re dealing with large numbers of often impatient drivers who may be willing to take risks in order to get themselves to work on time. In short, the more you drive, the more insurance coverage you’re likely to need.

Progressive offers a unique discount through a program called Snapshot, a usage-based insurance plan that transmits real driving data to the company. Using a telematic device installed in your vehicle, Snapshot monitors your driving behaviors — such as how rapidly you accelerate or how often you stop abruptly — as well as the miles and times you drive, which can increase your risk of an accident.
How it works: Once I launched the quoting tool for auto insurance, I was greeted by a large-print brag that “Drivers Pay As Low As $29.32/Month for Car Insurance.” When I began filling in my vehicle information, the site offered to save me time by looking up the information for me—a frightening reminder of how much of our personal information is available online. The contact information fields were accompanied by text stating that “we respect your privacy” and “NO SPAM, privacy guaranteed.”
The Zebra is another free auto insurance comparison website. The site’s name refers to its founders’ goal of presenting “insurance in black and white.” TheZebra.com has a few articles about choosing car insurance, a car insurance calculator, and some basic information about other types of insurance in addition to its quoting tool. It is rated 4.7 out of 5, and has 565 user reviews on ShopperApproved.

This supplemental option provides protection for any custom parts you may have installed in your vehicle, like grilles, stereo systems, paint jobs, or spoilers. If you elect to purchase this coverage, The General will pay for the cost of replacing these parts after an accident (which aren’t usually included under a standard insurance policy). That said, The General does have a limit on custom equipment coverage: In California, the limit is $1,500, and in every other state, it’s $5,000.
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