There are two types of insurance comparison websites: quote comparison sites and lead generation sites. Auto quote comparison websites present users with rates based on information submitted during the shopping experience. You can then decide which quote to pursue, and the data you entered is transferred to the agent or company website, greatly shortening the purchasing process. These sites do not sell your information to insurance carriers or agencies.
These sites often attract your interest with competitive rates, but then transfer you to a different site to continue shopping and complete your transaction, often at a far less attractive rate. This is because lead generations sites are paid to sell your information to an agency or insurance company, not to present you with the rates on car insurance.
While it’s easy to get lured in by insurance providers offering extremely low auto insurance rates, try to remember that price is not the only factor to consider when you’re choosing a car insurance company—in fact, it’s probably not even the most important factor. In normal circumstances, the most noticeable aspect of your auto insurance policy is your premium payment, so it’s easy to focus solely on price. However, when something goes wrong—you get in an accident, your car is stolen, etc.—the other aspects of your insurance policy and the quality of your insurance company will suddenly become a lot more important. If you’ve chosen wisely, your car insurance carrier can make the claims process an easy and relatively pleasant experience; if not, your carrier can make an already miserable situation even worse.
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