Like most auto insurance companies, they advertise low rates (“15 minutes could save you 15% or more on your car insurance”). But what else? According to JD Power’s 2018 U.S. Insurance Shopping Study, low and competitive prices are becoming the norm, so most companies are in “aggressive customer courtship mode.” Geico’s response to this seems to be their very popular mobile app.
Results: Once I submitted my information, the site produced one quote, along with six links to other insurance companies. “View my quote” buttons next to each quote took me to the beginning of the insurance website’s own quoting tool, making it clear that these were strictly hypothetical rates. Everquote provided a blurb of marketing text about two of the companies and no helpful information whatsoever to guide my decision.

Superior mobile app: Geico’s mobile app offers the full suite of their services; you can quote, buy, and manage your insurance, pay your bill, get roadside assistance, and submit a claim from your phone. Basically anything you can do on their website, you can do in the app. In the App Store, Geico has over 1.14 million reviews and a 4.8 out of 5 star rating. This is significantly more users–and far more rave reviews–than apps from their competitors.


Geico is the second-largest auto insurance provider in the United States. While they’re considered second-tier by Consumer Reports (listed under parent company Berkshire Hathaway Insurance Group), their customers rate them high in the categories of ease of reaching an agent, promptness of response, agent courtesy, and timely payment. Not bad in terms of customer service.
GEICO offers a unique contract for seniors 50 years or older that could guarantee policy renewal. Their Prime Time contract can be added to new policies or to renewal policies. Qualifying for a Prime Time contract is relatively easy: you must be at least 50 years old, your policy can’t have anyone under age 25, you must not have had any violations or accidents within the past 3 years, and the vehicle can’t be used for business.
How it works: Like other comparison site flows, Gabi asks for some fundamental information, like your name, address, and prior insurance company. Early on, however, I had to create an account linked to my email address and mobile phone number, adding some extra steps to the process. Since Gabi specializes in comparing insurance rates against your current plan, it isn’t ideal for the first-time insurance shopper. However, if you aren’t currently insured, you have the option to indicate “I Don’t Have Insurance” early on in the flow, and you should still be able to find quotes – this is what I selected, to see if the experience would differ from someone not currently insured.

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The Zebra didn’t allow me to customize coverage preferences, forcing me to choose one of four pre-assembled packages. It also didn’t list which companies allowed which discounts, making their earlier list of pre-qualified discounts less useful. On the right side of the page, the site provided an “Insurability Score” listing the factors that insurance companies use to set rates and grading the information I’d provided during the quoting process, which could help drivers looking to improve their rates in the future.
Auto insurance is financial protection, and not just for the investment you made when you bought your car. After a really serious accident, bills for damage and injuries can easily reach into hundreds of thousands of dollars. If you happen to cause such a wreck, the victims could sue you. In the worst case scenario, assets such as your savings and home could be seized.
The Zebra didn’t allow me to customize coverage preferences, forcing me to choose one of four pre-assembled packages. It also didn’t list which companies allowed which discounts, making their earlier list of pre-qualified discounts less useful. On the right side of the page, the site provided an “Insurability Score” listing the factors that insurance companies use to set rates and grading the information I’d provided during the quoting process, which could help drivers looking to improve their rates in the future.
I was with Liberty Mutual for about 15 years and was very satisfied with their prices and service, although I never filed a claim. When I retired and moved from California to Florida, my auto rate went up a ridiculous amount, to almost $10,000 a year even though I had no accidents and one minor moving violation in the last ten years. On top of that, Liberty Mutual screwed up my umbrella policy and told me it was “unenforceable,” whatever that means, but I had to pay for the policy anyway up to the time I canceled and switched to Progressive, which cost about one third the cost of Liberty Mutual for an identical policy. Even good companies change over time.

If multiple people drive your car, or if you have friends or family riding with you, you need extra protection. Your insurance policy from The General may help provide for your passengers’ health care needs, too. An auto insurance policy from The General also helps protect you if you’re in a car accident that involves other drivers who don’t have insurance.
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