It’s not easy to be a good judge of our own driving skills, but how good a driver you are will certainly affect how likely you are to have an accident—and that’s something to consider when choosing your car insurance policy limits. If you’ve been driving for 20 years and never had an accident, you’re probably a pretty good driver (or at least a cautious one) and may be able to get along with somewhat lower limits on your car insurance. On the other hand, if you get in an accident every year, you’ll definitely want to get plenty of coverage—although you’ll likely pay top-dollar for it with such a high-risk driving history.
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Auto-Owners Insurance Group is another powerful contender for customer ratings. In terms of claims satisfaction, Consumer Reports gives Auto-Owners a 93 (eighth place out of 27 companies rated), and J.D. Power dubs the company “better than most.” It also took first place for customer satisfaction in J.D. Power’s survey of the North Central region. To top it off, Auto-Owners matches the coverage selection at other top companies. Add-ons like roadside assistance, rental reimbursement, GAP insurance, new car replacement, and accident forgiveness can help to round out your policy.
Results: Compare produced seven quotes ranging from $148 per month to $329 per month. The quotes were all from fairly obscure companies; I didn’t see any of the big-name providers. The site allowed me to customize coverage, but only by going back to the coverage selection part of the process—meaning that I had to wait for the quotes to re-load each time. It also didn’t allow as many customization options as Insurify. Only one of the quotes permitted online checkout; all the others required speaking on the phone with an agent. I did like that the quotes all let you choose between a pay-as-you-go policy (with a down payment) or a pay upfront policy (at a slight discount).
Large insurance companies analyze a huge amount of customers’ personal data, such as social media posts, credit scores, and even your web shopping habits. Then, they churn the data through a proprietary algorithm that estimates how likely you are to shop around or just renew your existing policy each year. By doing so, they can increase your premium just enough to raise their profit margins without attracting your attention and prompting you to shop for a new policy.

Many insurers state that their policies offer ‘full coverage’ without detailing what that means, because, well, it doesn’t really mean anything. According to Jonathan O’Steen, personal injury attorney and partner at O’Steen & Harrison LLC, “Some insurance agents use ‘full coverage’ as a shorthand way to describe auto policies that only meet state minimum limits for coverage. True full coverage would provide unlimited protection for all losses arising from an automobile accident.”


Liability insurance covers you if you’re in an accident deemed to be your fault. It will cover repairs to damaged property, as well as medical bills resulting from injury to the other driver and his or her passengers. Most states require at least a minimum amount of liability insurance, but it’s a good idea to purchase extra protection if you can afford it.
It’s not easy to be a good judge of our own driving skills, but how good a driver you are will certainly affect how likely you are to have an accident—and that’s something to consider when choosing your car insurance policy limits. If you’ve been driving for 20 years and never had an accident, you’re probably a pretty good driver (or at least a cautious one) and may be able to get along with somewhat lower limits on your car insurance. On the other hand, if you get in an accident every year, you’ll definitely want to get plenty of coverage—although you’ll likely pay top-dollar for it with such a high-risk driving history.
The Insurify Composite Score is calculated by analyzing multiple factors that reflect the quality, reliability, and health of an insurance company. Inputs to the score include financial strength ratings from A.M. Best, Standard & Poor’s, Moody’s, and Fitch; J.D. Power ratings, Consumer Reports customer satisfaction surveys, mobile app reviews, and user-generated company reviews. Insurify’s data scientists took these variables, weighted them, and combined them into a single, easy-to-understand numeric score for each carrier.
Insurify, a free insurance comparison website that provides real-time, accurate car insurance quotes, set out to analyze all major car insurance companies and rank them with a single, multi-point score. The result is the Insurify Composite Score—a number that gives you an easy way to see which insurance companies are the best fit for you before you need to use your policy. By choosing a policy with the right coverage level from a highly rated carrier, you can give yourself peace of mind on the road.
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Insurance experts suggest that you compare car insurance policies every time your current policy is up for renewal (typically every six months to a year). Before you launch your quote hunt, review your existing policy and see if your needs have changed. For example, many auto lenders will require you to have no more than a $500 deductible in comprehensive/collision coverage—but once you pay off your car loan, you can increase this deductible and save a considerable amount on your insurance premiums.
How it works: Like other comparison site flows, Gabi asks for some fundamental information, like your name, address, and prior insurance company. Early on, however, I had to create an account linked to my email address and mobile phone number, adding some extra steps to the process. Since Gabi specializes in comparing insurance rates against your current plan, it isn’t ideal for the first-time insurance shopper. However, if you aren’t currently insured, you have the option to indicate “I Don’t Have Insurance” early on in the flow, and you should still be able to find quotes – this is what I selected, to see if the experience would differ from someone not currently insured.
Results: Once I submitted my information, the site produced one quote, along with six links to other insurance companies. “View my quote” buttons next to each quote took me to the beginning of the insurance website’s own quoting tool, making it clear that these were strictly hypothetical rates. Everquote provided a blurb of marketing text about two of the companies and no helpful information whatsoever to guide my decision.
It’s important to note that every company considers credit very differently, and even among insurers this factor fluctuates by state. For example, NerdWallet’s 2019 car insurance rate analysis indicates that while State Farm charges higher rates for poor credit in many states, it doesn’t seem to do so in Maine. Similar variations are true for many other companies as well.
Insurance comparison websites can be further broken down into sites that provide real-time insurance quotes versus those that provide estimated ones. Estimated quotes are derived from historic data and are often out of date; to get the most accurate information you should use a site that provides real-time quotes generated by the insurance companies.
Each insurance company evaluates personal factors in its own way, and they keep their methods as hidden as possible. So we can’t tell you which company puts high value in your occupation or emphasizes a clean driving history more than others. But to help you get going, we can show you a car insurance rate comparison for the same hypothetical driver and car, using average rates from across the country.
Shopping for car insurance? You've come to the right place! State Farm keeps you and your family covered with great auto insurance that's also a great value. Get an online auto insurance quote, or find a car insurance agent or representative, any time, day or night. Either way, you'll learn how competitively priced auto insurance from the industry leader can be.
Shopping for car insurance? You've come to the right place! State Farm keeps you and your family covered with great auto insurance that's also a great value. Get an online auto insurance quote, or find a car insurance agent or representative, any time, day or night. Either way, you'll learn how competitively priced auto insurance from the industry leader can be.
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