Nationwide pulls lower customer ratings than our top picks. The company scored an 88 from Consumer Reports (putting it in 22nd place out of 27 companies), and an “average” rating from J.D. Power. In other words, Nationwide doesn’t knock it out of the park for either customer service or claims process — which are both crucial for a great insurer. It also missed our financial stability benchmark by a hair, with S&P Global and Moody’s ratings just below the “very strong” or “excellent” benchmarks that we look for.

Results: Insurify produced nine quotes, starting at $78/month, each with the option to contact the insurance company immediately or schedule a phone call for a later time. Some of the quotes included helpful information about the policy or the insurance company offering it. The site allowed me to change the coverage from the left-hand sidebar, and it was easy to click on the different coverages and see the prices change in real time.

Product highlights: Esurance is well known for bringing the car insurance claims process into the 21st century and has been lauded for providing a simple, user-friendly mobile and web experience for online users. Its Photo Claims program allows customers to snap a smartphone photo of any property damage rather than setting an appointment with an appraiser. This can allow claims to be settled in as little as one day. Digital natives: this could be the insurance provider for you.


Everquote  actually has two websites. One is a typical lead generation insurance site with quoting tools for auto, home and life insurance. The other, Everquote Pro, is for insurance agents—it provides a way for agents to sign up to receive information about visitors to the site who use the quoting tools. Everquote is rated 1.5 out of 5, and has 80 user reviews on BBB.org.

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