There are two types of insurance comparison websites: quote comparison sites and lead generation sites. Auto quote comparison websites present users with rates based on information submitted during the shopping experience. You can then decide which quote to pursue, and the data you entered is transferred to the agent or company website, greatly shortening the purchasing process. These sites do not sell your information to insurance carriers or agencies.
If you served our nation, you’ll have access to a wide array of veterans benefits, including the option of purchasing a policy from USAA. USAA often offerings are available for among the lowest premium prices, and the company is consistently rated extremely highly for customer service, claims fulfillment and affordability. Older drivers who have been insured by USAA for 40 years will receive a Senior Bonus payment toward their annual premium amount.
How it works: Once I launched the quoting tool for auto insurance, I was greeted by a large-print brag that “Drivers Pay As Low As $29.32/Month for Car Insurance.” When I began filling in my vehicle information, the site offered to save me time by looking up the information for me—a frightening reminder of how much of our personal information is available online. The contact information fields were accompanied by text stating that “we respect your privacy” and “NO SPAM, privacy guaranteed.”
The General advertises low rates for coverage, and many customers have confirmed that they were offered lower premiums at the outset of their policy. But after the fact, The General has been known to tack on hidden fees for things as simple as monthly billing, resulting in a rate that can be significantly higher than the initial rate you were given.
But liability coverage levels come in threes — you’ll probably see something like 50/100/50 up to 250/500/250 in typical policies. You can think of these limits like: individual injuries / total injuries / property damage. Insurers are a little more technical, calling them bodily injury liability, total bodily injury liability and physical damage liability.
The General also has some red flags when it comes to its financial solvency. While A.M. Best awards an “Excellent” financial strength rating to The General's parent company, American Family Insurance, The General itself isn't rated by agencies like like S&P Global and Moody’s. In fact, it has no ratings of its own — from any agency. The Insurance Information Institute recommends choosing providers with multiple financial strength evaluations, so this complete lack of evaluation gave us pause. While The General may still have the ability to pay out on claims, it isn’t backed with the same confidence as companies with many financial strength ratings.
Auto-Owners Insurance Group is another powerful contender for customer ratings. In terms of claims satisfaction, Consumer Reports gives Auto-Owners a 93 (eighth place out of 27 companies rated), and J.D. Power dubs the company “better than most.” It also took first place for customer satisfaction in J.D. Power’s survey of the North Central region. To top it off, Auto-Owners matches the coverage selection at other top companies. Add-ons like roadside assistance, rental reimbursement, GAP insurance, new car replacement, and accident forgiveness can help to round out your policy.
The General also has some red flags when it comes to its financial solvency. While A.M. Best awards an “Excellent” financial strength rating to The General's parent company, American Family Insurance, The General itself isn't rated by agencies like like S&P Global and Moody’s. In fact, it has no ratings of its own — from any agency. The Insurance Information Institute recommends choosing providers with multiple financial strength evaluations, so this complete lack of evaluation gave us pause. While The General may still have the ability to pay out on claims, it isn’t backed with the same confidence as companies with many financial strength ratings.
Results: Once I typed in the requested zip code I was immediately taken to a page with links to four actual insurance quote comparison websites. Rather than create a quoting tool of its own, ValuePenguin has apparently chosen to guide visitors to other comparison websites. All in all, you’d be better off just skipping ValuePenguin and going straight to a site that will produce quotes for you.
If you’re an active or former military member — or related to one — then we highly recommend considering USAA for car insurance. USAA provides exceptional customer service and timely, fair claims payments, as evidenced by top ratings in J.D. Power's customer satisfaction survey and Consumer Reports’ claims satisfaction study. USAA also earns some of the best possible financial scores: “A++” from A.M. Best, “AA+” from S&P Global, and “Aaa” from Moody’s. These ratings mean that USAA promises rock-solid backing for your policy, as well as a stable credit outlook in just about any economy.
The Insurify Composite Score is calculated by analyzing multiple factors that reflect the quality, reliability, and health of an insurance company. Inputs to the score include financial strength ratings from A.M. Best, Standard & Poor’s, Moody’s, and Fitch; J.D. Power ratings, Consumer Reports customer satisfaction surveys, mobile app reviews, and user-generated company reviews. Insurify’s data scientists took these variables, weighted them, and combined them into a single, easy-to-understand numeric score for each carrier.
Product highlights: Esurance is well known for bringing the car insurance claims process into the 21st century and has been lauded for providing a simple, user-friendly mobile and web experience for online users. Its Photo Claims program allows customers to snap a smartphone photo of any property damage rather than setting an appointment with an appraiser. This can allow claims to be settled in as little as one day. Digital natives: this could be the insurance provider for you.
The best auto insurance companies provide a variety of coverage and service options, great customer service, and a smooth claim resolution process, all at an affordable rate. Since virtually every state requires its drivers to have a minimum amount of auto insurance coverage, you might as well get a policy—and an insurer—you can be happy with in both good times and bad.

The best car insurance companies have a few things in common: They have straightforward shopping experiences, take good care of policyholders after a crash and treat their customers with respect and courtesy. That means only insurers with high customer satisfaction scores and relatively few complaints to insurance commissioners make it to the top of our list of the best auto insurance companies.


Unlike quote comparison sites, lead generation sites simply sell your information to their advertising partners—typically insurance companies. These sites are not built to provide you with personalized quotes and are not much help when trying to compare car insurance rates. Avoid these sites unless you’re eager to receive tons of cold calls from insurance phone banks and desperate agents.
Nationwide pulls lower customer ratings than our top picks. The company scored an 88 from Consumer Reports (putting it in 22nd place out of 27 companies), and an “average” rating from J.D. Power. In other words, Nationwide doesn’t knock it out of the park for either customer service or claims process — which are both crucial for a great insurer. It also missed our financial stability benchmark by a hair, with S&P Global and Moody’s ratings just below the “very strong” or “excellent” benchmarks that we look for.
Auto Insurance is required by law for drivers in most states. Drivers who own a car and drive it often should definitely have auto insurance to cover the risk of damages to their car and personal injury and the liability of harm to other people and property. Otherwise, repairs and medical costs, particularly when you’re liable for an accident, can be very expensive.
But according to the National Center for Biotechnology Information, newly licensed drivers are about eight times more likely to be involved in fatal crashes in their first six months than more experienced drivers. The takeaway? Experience counts. The Center for Disease Control suggests that increased education programs and parental involvement in instruction are associated with reductions of as many as 40% of fatal and injury crashes among 16-year-olds.
The cheapest car insurance, period, will likely carry the minimum coverage required in your state. In most states, this is liability insurance only, which covers property damage and medical bills for others due to accidents you cause. Some states also require uninsured and underinsured motorist coverage, which pay for your injuries or damage if an at-fault driver doesn’t have enough insurance.
Although we’re sure that you’re probably an excellent driver (you would never speed or cut someone off, would you?), and an even better parent, how are you as a teacher? Many driving school instructors have been teaching student drivers for decades, and we all know teenagers are more likely to listen to literally anyone else than take instruction from their parents.
Product highlights: Esurance is well known for bringing the car insurance claims process into the 21st century and has been lauded for providing a simple, user-friendly mobile and web experience for online users. Its Photo Claims program allows customers to snap a smartphone photo of any property damage rather than setting an appointment with an appraiser. This can allow claims to be settled in as little as one day. Digital natives: this could be the insurance provider for you.
Another factor to consider is how often you drive. If you work from home and only drive a few miles once a week to run your errands, you’re far less likely to end up in an accident than someone who has a 50-mile-a-day commute. Rush-hour driving is also riskier than driving at less peak times because you’re dealing with large numbers of often impatient drivers who may be willing to take risks in order to get themselves to work on time. In short, the more you drive, the more insurance coverage you’re likely to need.
The best auto insurance companies provide a wide range of coverage options so your plan fits you the way it should — tailored to your specific needs. We required our top insurers to host all the basic essentials for coverage. This includes bodily injury liability, collision, comprehensive, personal injury protection (PIP), property damage, and uninsured/underinsured motorist coverage. For a quick refresher on what those terms cover, check out our auto insurance guide below.
Like most auto insurance companies, they advertise low rates (“15 minutes could save you 15% or more on your car insurance”). But what else? According to JD Power’s 2018 U.S. Insurance Shopping Study, low and competitive prices are becoming the norm, so most companies are in “aggressive customer courtship mode.” Geico’s response to this seems to be their very popular mobile app.
How it works: Once I launched the quoting tool for auto insurance, I was greeted by a large-print brag that “Drivers Pay As Low As $29.32/Month for Car Insurance.” When I began filling in my vehicle information, the site offered to save me time by looking up the information for me—a frightening reminder of how much of our personal information is available online. The contact information fields were accompanied by text stating that “we respect your privacy” and “NO SPAM, privacy guaranteed.”
These sites often attract your interest with competitive rates, but then transfer you to a different site to continue shopping and complete your transaction, often at a far less attractive rate. This is because lead generations sites are paid to sell your information to an agency or insurance company, not to present you with the rates on car insurance.
The General doesn’t ask for any identifying information when you request a quote online. You’ll just need to answer a few questions about your driving history, vehicle, and basic personal information like age, gender, and marital status. The General claims that it takes less than two minutes to complete the quote process, and we found this to be an accurate estimate.
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