There are two types of insurance comparison websites: quote comparison sites and lead generation sites. Auto quote comparison websites present users with rates based on information submitted during the shopping experience. You can then decide which quote to pursue, and the data you entered is transferred to the agent or company website, greatly shortening the purchasing process. These sites do not sell your information to insurance carriers or agencies.
Unlike quote comparison sites, lead generation sites simply sell your information to their advertising partners—typically insurance companies. These sites are not built to provide you with personalized quotes and are not much help when trying to compare car insurance rates. Avoid these sites unless you’re eager to receive tons of cold calls from insurance phone banks and desperate agents.
Product highlights: American Family developed the Dreams Restored Program (DRP) for its auto insurance customers. If a policyholder uses a DRP-certified repair shop after filing a claim, the repairs have a lifetime warranty and the bill goes to American Family rather than to the customer. Some perks offered by American Family include gap coverage and rideshare insurance in select states.
Product highlights: American Family developed the Dreams Restored Program (DRP) for its auto insurance customers. If a policyholder uses a DRP-certified repair shop after filing a claim, the repairs have a lifetime warranty and the bill goes to American Family rather than to the customer. Some perks offered by American Family include gap coverage and rideshare insurance in select states.
Cash in on major life changes. Certain life events could translate to cheaper car insurance, so shop for quotes whenever something major changes in your life. For instance, many companies offer a lower rate for married couples or domestic partners. Or perhaps you moved to a suburb with lower accident and crime rates. If your risk for accidents goes down, your rates just might, too.
If you don’t have the cash to cover a high deductible, yet can’t afford to pay a great deal in auto insurance premiums, don’t panic—there are plenty of other ways to reduce your rates. Because different carriers use slightly different factors to determine how they’ll set the rates for your policy, simply shopping around and comparing rates from different companies can result in substantial savings. And choosing a carrier that offers numerous discounts that you’re eligible to claim can reduce your insurance costs even further.

Auto-Owners Insurance is available in 26 states located primarily in the South and Midwest. It uses an agent-only model that promotes customer relationships, so it’s a great choice if you prefer talking to a human being. The company also scored a nearly perfect score in J.D. Power’s 2018 satisfaction report, falling short only in the realm of its rental car experience.


Quite simply, Travelers didn’t inspire enough confidence with its claims satisfaction. We know one survey doesn’t paint an entire picture, but Travelers was the lowest-scoring insurer of our top picks. Its J.D. Power score of 851 out of 1,000 is below the industry average, and since our research consistently pointed to claims satisfaction as the best indicator of customer experience, we couldn’t give Travelers the top spot in confidence.
These sites often attract your interest with competitive rates, but then transfer you to a different site to continue shopping and complete your transaction, often at a far less attractive rate. This is because lead generations sites are paid to sell your information to an agency or insurance company, not to present you with the rates on car insurance.
Results: Insurify produced nine quotes, starting at $78/month, each with the option to contact the insurance company immediately or schedule a phone call for a later time. Some of the quotes included helpful information about the policy or the insurance company offering it. The site allowed me to change the coverage from the left-hand sidebar, and it was easy to click on the different coverages and see the prices change in real time.
One of the best ways to get cheap car insurance is by comparing car insurance quotes — and the companies offering them. To get you started, NerdWallet looked at car insurance prices across the country for different driver profiles and coverage levels to find the cheapest rates. We’ve sliced the data in several ways to give you an idea of average costs and what factors might nudge your car insurance rate up — or even better, down.
Product highlights: USAA is a financial services provider that accepts members only from military and ex-military households. Widows and widowers, spouses, and other family members of USAA members can also join. Many of the company’s benefits are specifically tailored for military personnel, such as the 15% discount on auto insurance for members who garage their vehicles on base.

Comprehensive coverage: This covers things that could happen to your car not related to an accident that might not be covered by standard insurance, such as weather damage, running into an animal or other factors. It’s a good idea to opt for comprehensive coverage if you can afford it, but it can get costly and might not be worth it if you drive an old or inexpensive car.
The General advertises low rates for coverage, and many customers have confirmed that they were offered lower premiums at the outset of their policy. But after the fact, The General has been known to tack on hidden fees for things as simple as monthly billing, resulting in a rate that can be significantly higher than the initial rate you were given.
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