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Like most auto insurance companies, they advertise low rates (“15 minutes could save you 15% or more on your car insurance”). But what else? According to JD Power’s 2018 U.S. Insurance Shopping Study, low and competitive prices are becoming the norm, so most companies are in “aggressive customer courtship mode.” Geico’s response to this seems to be their very popular mobile app.
It’s important to note that every company considers credit very differently, and even among insurers this factor fluctuates by state. For example, NerdWallet’s 2019 car insurance rate analysis indicates that while State Farm charges higher rates for poor credit in many states, it doesn’t seem to do so in Maine. Similar variations are true for many other companies as well.
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Auto insurance is financial protection, and not just for the investment you made when you bought your car. After a really serious accident, bills for damage and injuries can easily reach into hundreds of thousands of dollars. If you happen to cause such a wreck, the victims could sue you. In the worst case scenario, assets such as your savings and home could be seized.
Insurify, a free insurance comparison website that provides real-time, accurate car insurance quotes, set out to analyze all major car insurance companies and rank them with a single, multi-point score. The result is the Insurify Composite Score—a number that gives you an easy way to see which insurance companies are the best fit for you before you need to use your policy. By choosing a policy with the right coverage level from a highly rated carrier, you can give yourself peace of mind on the road.

The General is known for insuring high-risk drivers who may face high premiums or have trouble finding insurance elsewhere. This makes it attractive for customers with poor credit or an extensive accident history. Choosing such an insurer comes with some significant drawbacks: While most drivers will be able to get coverage, they’ll likely face steep rates with minimal protection.
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