It’s nearly impossible to predict the cost of insurance for anyone other than yourself. Premiums are based on factors specific to the driver, including age, vehicle, driving history, credit score, and even where you’ll be doing most of your driving. Every insurer weighs these factors differently, which means the only way to find the best price for your policy is to get quotes from multiple auto insurance companies.
The General doesn’t ask for any identifying information when you request a quote online. You’ll just need to answer a few questions about your driving history, vehicle, and basic personal information like age, gender, and marital status. The General claims that it takes less than two minutes to complete the quote process, and we found this to be an accurate estimate.
Each insurance company evaluates personal factors in its own way, and they keep their methods as hidden as possible. So we can’t tell you which company puts high value in your occupation or emphasizes a clean driving history more than others. But to help you get going, we can show you a car insurance rate comparison for the same hypothetical driver and car, using average rates from across the country.
While it’s easy to get lured in by insurance providers offering extremely low auto insurance rates, try to remember that price is not the only factor to consider when you’re choosing a car insurance company—in fact, it’s probably not even the most important factor. In normal circumstances, the most noticeable aspect of your auto insurance policy is your premium payment, so it’s easy to focus solely on price. However, when something goes wrong—you get in an accident, your car is stolen, etc.—the other aspects of your insurance policy and the quality of your insurance company will suddenly become a lot more important. If you’ve chosen wisely, your car insurance carrier can make the claims process an easy and relatively pleasant experience; if not, your carrier can make an already miserable situation even worse.
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Another factor to consider is how often you drive. If you work from home and only drive a few miles once a week to run your errands, you’re far less likely to end up in an accident than someone who has a 50-mile-a-day commute. Rush-hour driving is also riskier than driving at less peak times because you’re dealing with large numbers of often impatient drivers who may be willing to take risks in order to get themselves to work on time. In short, the more you drive, the more insurance coverage you’re likely to need.

The General also has some red flags when it comes to its financial solvency. While A.M. Best awards an “Excellent” financial strength rating to The General's parent company, American Family Insurance, The General itself isn't rated by agencies like like S&P Global and Moody’s. In fact, it has no ratings of its own — from any agency. The Insurance Information Institute recommends choosing providers with multiple financial strength evaluations, so this complete lack of evaluation gave us pause. While The General may still have the ability to pay out on claims, it isn’t backed with the same confidence as companies with many financial strength ratings.
Superior mobile app: Geico’s mobile app offers the full suite of their services; you can quote, buy, and manage your insurance, pay your bill, get roadside assistance, and submit a claim from your phone. Basically anything you can do on their website, you can do in the app. In the App Store, Geico has over 1.14 million reviews and a 4.8 out of 5 star rating. This is significantly more users–and far more rave reviews–than apps from their competitors.

Like most auto insurance companies, they advertise low rates (“15 minutes could save you 15% or more on your car insurance”). But what else? According to JD Power’s 2018 U.S. Insurance Shopping Study, low and competitive prices are becoming the norm, so most companies are in “aggressive customer courtship mode.” Geico’s response to this seems to be their very popular mobile app.
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Customers have also been quick to note that when they needed The General to come through, it either failed to do so or provided an insufficient and unsatisfactory resolution. For repairs, this means you may not get the amount you need — several people report sending over bills from repair shops only to receive compensation that was less than half the actual cost. Refunds for contested fees were also hard to come by, even if there was no history of driving violations or accidents.
In addition, while The General makes it easy to get a quote and streamlines the process of obtaining coverage, many drivers report a complicated claims process that often results in unsatisfactory payouts. This also holds true for repairs — customers have noted that The General often does its best to keep from paying for coverage it promised. If you’re at the end of the road when it comes to insurance options, The General may be able to provide you with a policy, but we wouldn’t recommend it for most drivers.
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