Like most auto insurance companies, they advertise low rates (“15 minutes could save you 15% or more on your car insurance”). But what else? According to JD Power’s 2018 U.S. Insurance Shopping Study, low and competitive prices are becoming the norm, so most companies are in “aggressive customer courtship mode.” Geico’s response to this seems to be their very popular mobile app.
Hi Eric – What you’ve seen is not an unusual situation. A company that’s good in one state isn’t in another. Liberty Mutual worked for you in California, but not in Florida. This is why it’s not possible to say one company is the best. That will vary by state and by your own personal profile. That’s why we produce these “10 Best” lists, to give you companies to investigate.

The next step is to look for a list of reputable and dependable insurers licensed in your state. States often produce annual reports that rank companies by their complaints. The National Association of Insurance Commissioners publishes complaint data at the Customer Information Source. Another source we recommend are industry surveys and consumer organizations. J.D. Power, for example, measures satisfaction on pricing, policy offerings, and claims handling. AM Best's Financial Strength Rating measures a company's financial ability to pay out insurance claims. Pick a handful of companies from these sources, about three to five, that are generally well rated.
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