The next step is to look for a list of reputable and dependable insurers licensed in your state. States often produce annual reports that rank companies by their complaints. The National Association of Insurance Commissioners publishes complaint data at the Customer Information Source. Another source we recommend are industry surveys and consumer organizations. J.D. Power, for example, measures satisfaction on pricing, policy offerings, and claims handling. AM Best's Financial Strength Rating measures a company's financial ability to pay out insurance claims. Pick a handful of companies from these sources, about three to five, that are generally well rated.
Many insurers state that their policies offer ‘full coverage’ without detailing what that means, because, well, it doesn’t really mean anything. According to Jonathan O’Steen, personal injury attorney and partner at O’Steen & Harrison LLC, “Some insurance agents use ‘full coverage’ as a shorthand way to describe auto policies that only meet state minimum limits for coverage. True full coverage would provide unlimited protection for all losses arising from an automobile accident.”
Insurify’s quote comparison tool was a great help in shopping for car insurance. I particularly liked how easy it was to compare rates based on a custom coverage level; with a few clicks, I could alter the parameters (say, by changing the liability coverage maximum or adding roadside assistance) and get a whole new basket of quotes instantly. Every year, Insurify also publishes a Best Car Insurance Companies list.

Unlike quote comparison sites, lead generation sites simply sell your information to their advertising partners—typically insurance companies. These sites are not built to provide you with personalized quotes and are not much help when trying to compare car insurance rates. Avoid these sites unless you’re eager to receive tons of cold calls from insurance phone banks and desperate agents.


Results: Once I typed in the requested zip code I was immediately taken to a page with links to four actual insurance quote comparison websites. Rather than create a quoting tool of its own, ValuePenguin has apparently chosen to guide visitors to other comparison websites. All in all, you’d be better off just skipping ValuePenguin and going straight to a site that will produce quotes for you.
How it works: Once I launched the quoting tool for auto insurance, I was greeted by a large-print brag that “Drivers Pay As Low As $29.32/Month for Car Insurance.” When I began filling in my vehicle information, the site offered to save me time by looking up the information for me—a frightening reminder of how much of our personal information is available online. The contact information fields were accompanied by text stating that “we respect your privacy” and “NO SPAM, privacy guaranteed.”
Insurance experts suggest that you compare car insurance policies every time your current policy is up for renewal (typically every six months to a year). Before you launch your quote hunt, review your existing policy and see if your needs have changed. For example, many auto lenders will require you to have no more than a $500 deductible in comprehensive/collision coverage—but once you pay off your car loan, you can increase this deductible and save a considerable amount on your insurance premiums.
Car insurance rates vary greatly depending on age. Your risk profile as a driver will change throughout your life, so you may be eligible for discounts at some points in your life while other times you may see your car insurance premium increase. This is why you want to keep shopping for car insurance throughout your life so you ensure the best value.
The company’s discounts are numerous, varied, and designed to reward you, not just your car. It offers deductions for paying your premium on time, signing up for a policy early, and it even offers discounts for continuous coverage (renewing your policy before it expires). These types of discounts are less common than you might think, and they demonstrate that Travelers doesn’t just want to save money for its new customers — it’s concerned with keeping its old ones happy, too.
I am glad to see USAA at the bottom; but it should not be on the list at all. I am currently going through a claim with them (total loss, I got rear ended, pushed into the car in front of me and they hit the car in front of them; not at fault). I have all correspondence recorded and proof of them lying to me, and using made up regulations to justify it. When asked for the reference for said regulations, I am ignored. I have been throwing WAC at them, quote after quote as to how they are being unruly. This was in December, it is now April and they have YET to give me a valuation report in compliance with WAC. I will be more than happy to provide a copy of our correspondence (with PII edited, obviously), proving how bad USAA is at customer service and how willing they are to break the rules if it benefits them. Email me if you want to see it. I finally had enough and contacted the Washington State Insurance Commissioner; USAA has until the middle of this month to respond to them… We will see what happens next.
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