To get the cheapest car insurance rates in San Francisco, start with Century National, GEICO, Nationwide, Grange and State Farm. In aggregate, these companies charge an average of $1,288 a year to insure a car in San Francisco - about 32% less than the city average. Overall, the Golden Gate City was the 55th most expensive city in California. With over 963 miles of public roads and the beautiful 49-Mile Scenic Drive, there is a lot of territory for San Fran’s 805,000 residents to drive.


[1] Availability varies. Enrollment discount applies during data collection; final discount is calculated on driving behavior and could be zero. Discounts do not apply to all coverage elements; actual savings vary by state, coverage selections, rating factors and policy changes. Final discount applies at the next policy renewal and remains until drivers or vehicles on the policy change.
Once you have a few data points, it is time to pick up the phone and negotiate with representatives. Call them and share the cheaper rates you've gotten from competitors, and 1) see what they do, or 2) follow up with: can you do better than this? Afterwards, ask them for any discounts that aren't available on the website, or what they can offer you from the discounts we've listed below.
These sites often attract your interest with competitive rates, but then transfer you to a different site to continue shopping and complete your transaction, often at a far less attractive rate. This is because lead generations sites are paid to sell your information to an agency or insurance company, not to present you with the rates on car insurance.
Our pick for the best car insurer for members of the military is undoubtedly the United States Automobile Association (USAA). Time and time again, USAA and its affiliates have the cheapest rates we've seen in our rate studies. Policyholders must be either active or retired members of the military (coverage is extended to family members too). In addition to affordable rates and great coverage, the USAA offers additional military-specific discounts. For example, armed force members who garage their cars on a military base can save up to 15% on their comprehensive coverage. The best benefit, however, is the network of community support and forums that USAA hosts on their website to support spouses and veterans. Members also have access to experts with experience in navigating and advising financial considerations of military members. Customers consistently rave about the excellent customer service and claims fulfillment they receive from representatives, and the company continues to win awards from industry associations such as JD Powers.
While the above is the lowest amount of insurance coverage you can have, you should consider adding more if you have more to lose. For example, we typically advise drivers to match their liability coverage to what they have in total assets. If you own a house in one of the most expensive zip codes in California, Atherton, and have sizable savings and investment accounts, we'd recommend you increase your liability limits and consider adding umbrella coverage on top. On the other hand, if you're a first-year student at UCLA, you may be fine with liability limits that are closer to the minimum.
I was with Liberty Mutual for about 15 years and was very satisfied with their prices and service, although I never filed a claim. When I retired and moved from California to Florida, my auto rate went up a ridiculous amount, to almost $10,000 a year even though I had no accidents and one minor moving violation in the last ten years. On top of that, Liberty Mutual screwed up my umbrella policy and told me it was “unenforceable,” whatever that means, but I had to pay for the policy anyway up to the time I canceled and switched to Progressive, which cost about one third the cost of Liberty Mutual for an identical policy. Even good companies change over time.
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