You can sometimes get auto insurance quotes on lead generation sites, but expect them to be far less reliable than quotes from comparison sites. Using lead generation sites most likely means that you’ll end up wandering from one auto insurance website to another in pursuit of the best rate, which rather defeats the purpose of using a quote-generating site at all.

Auto-Owners Insurance Group is another powerful contender for customer ratings. In terms of claims satisfaction, Consumer Reports gives Auto-Owners a 93 (eighth place out of 27 companies rated), and J.D. Power dubs the company “better than most.” It also took first place for customer satisfaction in J.D. Power’s survey of the North Central region. To top it off, Auto-Owners matches the coverage selection at other top companies. Add-ons like roadside assistance, rental reimbursement, GAP insurance, new car replacement, and accident forgiveness can help to round out your policy.
But according to the National Center for Biotechnology Information, newly licensed drivers are about eight times more likely to be involved in fatal crashes in their first six months than more experienced drivers. The takeaway? Experience counts. The Center for Disease Control suggests that increased education programs and parental involvement in instruction are associated with reductions of as many as 40% of fatal and injury crashes among 16-year-olds.
The Zebra is another free auto insurance comparison website. The site’s name refers to its founders’ goal of presenting “insurance in black and white.” TheZebra.com has a few articles about choosing car insurance, a car insurance calculator, and some basic information about other types of insurance in addition to its quoting tool. It is rated 4.7 out of 5, and has 565 user reviews on ShopperApproved.
J.D. Power ranks Farmers Auto Insurance better than most for claims satisfaction — an important endorsement, considering that on-time and fairly-sized claim payouts are the ultimate goal of insurance. Besides that, Farmers has a great coverage selection. A few options, like new car replacement and custom parts coverage, we didn’t see among all our top picks. We also like the company’s accident forgiveness program, which “will forgive one at-fault accident for every three years you drive without one.”
Nationwide’s coverage selection is more or less on par with companies like Progressive, Allstate, and GEICO. It includes all the core coverage options — from liability to uninsured motorist — as well as some add-ons that may be hard to find elsewhere, like GAP insurance, rideshare coverage, and accident forgiveness. Like other top companies, Nationwide also offers plenty of discounts. Customers can save by bundling home and auto insurance, installing safety devices on their car, taking a defensive driving course, staying accident free, and more.

Results: Compare produced seven quotes ranging from $148 per month to $329 per month. The quotes were all from fairly obscure companies; I didn’t see any of the big-name providers. The site allowed me to customize coverage, but only by going back to the coverage selection part of the process—meaning that I had to wait for the quotes to re-load each time. It also didn’t allow as many customization options as Insurify. Only one of the quotes permitted online checkout; all the others required speaking on the phone with an agent. I did like that the quotes all let you choose between a pay-as-you-go policy (with a down payment) or a pay upfront policy (at a slight discount).
Results: Once I submitted my information, the site produced one quote, along with six links to other insurance companies. “View my quote” buttons next to each quote took me to the beginning of the insurance website’s own quoting tool, making it clear that these were strictly hypothetical rates. Everquote provided a blurb of marketing text about two of the companies and no helpful information whatsoever to guide my decision.
Results: Nerdwallet returned three quotes ranging from $154 per month to $315 per month and six “estimated rates” ranging from $153 per month to $330 per month, from mostly name-brand insurance carriers. Each quote/rate included a little information about the company, a company rating, and a summary of Nerdwallet’s review (accessed by clicking on the “view details” link). The quotes had a button to click in order to buy the policy over the phone, but only one quote offering the option to purchase online. The estimated rates included a button to click to access the company’s website and get an actual quote from them.
Liability auto insurance protects you from that worst case scenario by providing a cushion between your assets and the amount you’re on the hook for. For this reason, choosing the right auto liability limits is the most important part of your car insurance quote comparison. NerdWallet typically recommends having at least as much liability coverage as your net worth.
Hi Eric – What you’ve seen is not an unusual situation. A company that’s good in one state isn’t in another. Liberty Mutual worked for you in California, but not in Florida. This is why it’s not possible to say one company is the best. That will vary by state and by your own personal profile. That’s why we produce these “10 Best” lists, to give you companies to investigate.
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