Many people will recognize The General Automobile Insurance Services, Inc. simply by “The General” as it has come to be known and also from its popular series of television commercials. A popular television commercial slogan of the company is “For a great low rate you can get online, go to The General and save some time!” Three Telly Awards were presented to The General in 2012 in the animation category. In May of 2016, Shaquille O'Neal became the first athletic spokesperson for The General. Shaquille O'neal was a customer of The General while attending and playing basketball for LSU In Baton Rouge, Louisiana.


The General doesn’t ask for any identifying information when you request a quote online. You’ll just need to answer a few questions about your driving history, vehicle, and basic personal information like age, gender, and marital status. The General claims that it takes less than two minutes to complete the quote process, and we found this to be an accurate estimate.


I had gotten The General Insurance because it was cheaper! Big mistake! I was recently in an accident and when I claimed it nothing was wrong and they processed the claim! A week later after they had gotten the police report and had done the estimate we were told it was being processed and someone would be in contact! Not only did I have to call the person handling the claim numerous time to find out any information on it I had to call after I had not heard anything from the about the claim. I was then told that our insurance lapsed the day of the accident. I paid every month on the same date the 27th.

I wish that happened to me. It’s been 2 months and they REFUSE to pay me for my car seat, or my registration fees, and they won’t prove they have the right model and are trying to lowball me by 6 grand under what it’s worth and refuse to give me a second adjustment and are ignoring every email I send! They have given me 3 adjusters and also refuse to let me speak to a supervisor! They also removed my wife’s car without permission, won’t cancel my policy, and won’t retroactivate the bill for the date that SOMEONE BLEW MY CAR UP WITH A BOMB! I’m livid and I’m begging you all to STAY AWAY FROM THIS GOD AWFUL COMPANY! I’m pursuing legal action and they deserve to be out of business!
The General Auto Insurance Company writes auto insurance exclusively. Its auto insurance policy is known for accepting high risk drivers and may offer them more affordable rates than they would receive with a standard or preferred auto insurance carrier. The auto policy offers bodily injury liability, property damage liability, comprehensive, collision, medical payments and uninsured motorist coverage (coverage options for uninsured motorist depends on state of residence.) SR-22 insurance is available for drivers who have to file a financial responsibility filing with their state of residence showing proof of insurance coverage.
Worst customer service ever this afternoon from The General customer service team. The General made it obvious that our business was not important to their company. I'm appalled at the upcharge they were going to put on our account so that my wife could talk to a representative about the account! However- The General didn't have a problem taking the money out of her account when the bill was due! Ridiculous! Glad we canceled with these idiots, and I wouldn't recommend them to anyone!
I had gotten The General Insurance because it was cheaper! Big mistake! I was recently in an accident and when I claimed it nothing was wrong and they processed the claim! A week later after they had gotten the police report and had done the estimate we were told it was being processed and someone would be in contact! Not only did I have to call the person handling the claim numerous time to find out any information on it I had to call after I had not heard anything from the about the claim. I was then told that our insurance lapsed the day of the accident. I paid every month on the same date the 27th.
The General’s coverage options are, quite frankly, barebones protections. While there are some supplemental options like roadside assistance and rental reimbursement, don’t expect the luxury of accident forgiveness. And when you need to file a claim, you’ll have to do so over the phone — though it offers live chat and online policy management, The General doesn’t allow its customers to file claims without talking to a representative.

If your vehicle is damaged in a car crash, auto insurance can help pay for your repairs. The General insurance partners with auto repair shops all over the nation to help you get your car back on the road as fast as possible. Your policy may even cover a rental car until your repairs are done. In most cases, all you have to pay is a small deductible. And if your car is damaged beyond repair, car insurance from The General may help you buy a new vehicle.
I have had Insurance with The General since July 25 of 2018. My problems with them came over Thanksgiving weekend of this year. I made my premium payment on the website on a Saturday and later that evening I was on the website and I accidentally made another payment and there was no way to cancel it, and since it was a non business day I had to wait till Monday to contact them. I contacted them on Monday to explain what happened and asked them to cancel that additional payment and they informed me that they cannot cancel the payment and I have to go to my bank and stop the payment. I did just as they told me to do, however the next day both payments attempted to clear the bank. One was rejected cause of the stopped payment with the fee for that the payment that was supposed to clear did not so that payment was returned as well.
Hi Stephen – I think you’re doing the right thing – as long as the premium continues to be reasonable compared to the competition. Even though we obsess on low rates, quality of service matters. It does little good if you get the cheapest policy, then they stick you when you have a claim. With must auto claims there’s going to be a human error factor (especially with new drivers), and you can’t be with companies that will hold that against you to such a degree that it seems like they no longer want your business.
6 weeks ago my vehicle was hit by a person being insured by The General Insurance company. To this day 6 weeks later I'm still waiting to hear from someone from the claims department to get back with me on my insurance check. The entire process has been extremely slow and drawn out. Very very disappointed in the amount of time that it takes to process a total loss claim. Several times I was told, "We will get back with you," in a certain amount of time and never hear from them. If I would have had to rent a car due to the loss of my vehicle I would have went broke by now! Definitely would not recommend them to anyone. I have the same exact type of accident happened 3 months ago and the insurer was insured by another company in which was taken care of from start to finish in 9 days. Big difference! For most people...I would say you are messing around with our livelihood!
I've had travelers for over thirty years. My insurance agent a few years ago left a message on my answering machine that I should give her a call and I might be able to save money on my insurance. And my insurance went down by over 1/3 of the cost. This year I had my all my policies starting the same date - my auto insurance is now for a year instead of two six month terms and I saved money on the year policy!
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I have had car insurance for a year with The General. I was involved in an accident where another vehicle ran me off the road. The police could not determine what exactly happened but I was not charged with anything. The General would not file my claim as uninsured motorist, which I can kind of understand but they are now refusing to pay my medical bills as well. Is this even legal? Don't they have to cover my medical expenses?

I am glad to see USAA at the bottom; but it should not be on the list at all. I am currently going through a claim with them (total loss, I got rear ended, pushed into the car in front of me and they hit the car in front of them; not at fault). I have all correspondence recorded and proof of them lying to me, and using made up regulations to justify it. When asked for the reference for said regulations, I am ignored. I have been throwing WAC at them, quote after quote as to how they are being unruly. This was in December, it is now April and they have YET to give me a valuation report in compliance with WAC. I will be more than happy to provide a copy of our correspondence (with PII edited, obviously), proving how bad USAA is at customer service and how willing they are to break the rules if it benefits them. Email me if you want to see it. I finally had enough and contacted the Washington State Insurance Commissioner; USAA has until the middle of this month to respond to them… We will see what happens next.
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Please note that this website provides only a summary of auto insurance, written to illustrate in general terms how auto insurance works. Your insurance policy is the legal contract that contains the terms and limitations of your coverage. You should carefully review the contents of your policy. All products and coverages are subject to availability and limitations. Whether an accident or other loss is covered is subject to the terms and conditions of your insurance policy.
I just switched to Geico because of these comments. I thought the whole, "save you more money, " marketing was just a gimmick, but I really did save money. My bill has gone down! I'm paying less for 2 vehicles than I was for 1 vehicle with another provider, same features! I spoke with 3 different people, and all of them were great, and personable. I didn't feel like just another number. Awesome rates, awesome service. Highly recommended.
The General Insurance Co. advertises their customer service is rated highly…. WRONG – one of their insured vehicle was driven by a drunk driver… left the road way, crossed over on coming traffic, crashed into my parked car, taken to jail by sheriff’s, police report taken. They did nothing to track down their insured to get a report. They would do nothing without a statement from their insured…I personally had to go find their insured which was not hard… I drove to their home. I took with me a document and ask the insured to sign which stated she knew the insured vehicle was driven by her friend, and that she felt her insurance co should honor her policy. Then needless to say had to fight them tooth and nail to get them to pay the claim to replace my car as it was totaled.
The General was founded in 1963 as Permanent General Agency, and later sold products as Permanent General Assurance Corporation (PGAC). In 1997 the name The General came into use, although the company remains officially PGAC. The following year, American Family Insurance acquired The General, although they continue to operate as a separate company. The company is currently headquartered out of Nashville, Tennessee.

Worst customer service ever this afternoon from The General customer service team. The General made it obvious that our business was not important to their company. I'm appalled at the upcharge they were going to put on our account so that my wife could talk to a representative about the account! However- The General didn't have a problem taking the money out of her account when the bill was due! Ridiculous! Glad we canceled with these idiots, and I wouldn't recommend them to anyone!

I've had travelers for over thirty years. My insurance agent a few years ago left a message on my answering machine that I should give her a call and I might be able to save money on my insurance. And my insurance went down by over 1/3 of the cost. This year I had my all my policies starting the same date - my auto insurance is now for a year instead of two six month terms and I saved money on the year policy!
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