The company has its headquarters in Nashville, Tennessee and has been selling auto insurance since 1963 when it was known as Permanent General Agency. The name later changed to Permanent General Assurance Corporation (PGAC). In 2012, The General Automobile Insurance Services, Inc., a subsidiary company of PGC Holdings, was acquired by American Family Insurance.
The experience with The General has been ok. I do not feel extra special when I go there. It is like a number being pushed through and that is it. The insurance does what it needs to do, but there is nothing "wow" or I don’t get major perks. I would change, but the price is keeping me from switching for the time being. So the policy is ok, the pricing is good.

The experience with The General has been ok. I do not feel extra special when I go there. It is like a number being pushed through and that is it. The insurance does what it needs to do, but there is nothing "wow" or I don’t get major perks. I would change, but the price is keeping me from switching for the time being. So the policy is ok, the pricing is good.
Do not, I repeat, do not get insurance from this company!! I got into a minor accident in stop and go traffic, going no more than 5 miles an hour, and their claims adjuster came out to the body shop and stated that my car was a total loss! Mind you, the damage to both vehicles was barely noticeable. I wanted to keep my car and fix it myself but now my back refuses to continue my contract because it will now show up as a salvaged vehicle. I even got an estimate from two other reputable body shops (one was caliber collision) for 1/3 of the cost, and they refused to allow me an appeal process. So now I'm out of a car that I still owe on, and have to come up with a down payment as pay back the balance of what I still owed. These people are straight mafia!!! And this is some kind of scam!!! Beware!
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Long story short, car accidents can happen and it always seems as though they occur at the most inconvenient of times; which is why having a good low-cost insurance company to take care of you is so important. An auto insurance policy is there to help cover the cost of the repairs to your vehicle and medical expenses in the event of an accident; helping you get your life back to normal as fast as possible while also doing our best to alleviate the stress often associated with an auto accident.
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