The website also lacks information regarding available discounts on auto insurance policies, although it does state that there is a paid in full discount. There is no sign of any of the more common trends in auto insurance such as accident forgiveness, although again, that’s not surprising considering the target market for The General auto insurance.
I am not a high-risk driver but I live in Colorado and Colorado has some of the highest insurance rates in the nation. I’m a middle-aged woman and had precious insurance with Progressive and State Farm. The General premiums were half the cost of these 2 insurance companies. Recently I had to make 2 claims due to a hail storm. One vehicle was totaled and the other had over $5000 in damage. [Redacted] and [Redacted] professionalism was hands down the best! I filed my claim and the SAME DAY my 2 claims were dealt with. They made these claims painless and they were executed within and above my expectations timely manner. Most other insurance companies take months sometimes up to 7 months to have a conclusion on a hail damage claim. The General Insurance took 2 days. Thank you so much for the extremely speedy service!!!!!
Had this company for years including coverage for my 21 Year son...not an easy feat to get reasonable prices, complete consideration by all employees and real people who meet all our needs when it really counts. Example..my son was in a total loss accident when hit (hit and run) on a busy freeway. He had minor physical injuries but Wawanesa came through providing everything we needed! We love Wawanesa.
Farm Bureau has paid every claim we have had fairly and quickly. I hydroplaned after a tire blew out and my Honda flew over an deep embankment and landed upright but the damage was significant. Again, I was easing out of a parking place at a restaurant when a large pickup blew through the lot and couldn't stop. My car was a total loss and Farm Bureau gave me what seemed to be more than they needed to based on my research of my car's worth. A third time, I bumped someone at a right turn stop sign and they took care of the dent on the other car, no questions asked. If I were them, I would refer me to another company, but they continue to offer great service at an very fair price and have just insured our new condo at an excellent rate..

DO NOT GET THIS INSURANCE! BEWARE! I got the General Insurance in Feb 2018 and paid $198/month. It was affordable and everything was great UNTIL I HAD AN ACCIDENT in November 2018. The adjuster was RUDE to everyone, including the Auto Body shop, refused to return calls and hung up on people. My claim was then transferred to a 2nd Adjuster mid-process and I NEVER received any calls at all from the 2nd guy. The only communication I got from him was via mail.

Many people will recognize The General Automobile Insurance Services, Inc. simply by “The General” as it has come to be known and also from its popular series of television commercials. A popular television commercial slogan of the company is “For a great low rate you can get online, go to The General and save some time!” Three Telly Awards were presented to The General in 2012 in the animation category. In May of 2016, Shaquille O'Neal became the first athletic spokesperson for The General. Shaquille O'neal was a customer of The General while attending and playing basketball for LSU In Baton Rouge, Louisiana.


The General also has some red flags when it comes to its financial solvency. While A.M. Best awards an “Excellent” financial strength rating to The General's parent company, American Family Insurance, The General itself isn't rated by agencies like like S&P Global and Moody’s. In fact, it has no ratings of its own — from any agency. The Insurance Information Institute recommends choosing providers with multiple financial strength evaluations, so this complete lack of evaluation gave us pause. While The General may still have the ability to pay out on claims, it isn’t backed with the same confidence as companies with many financial strength ratings.
The General is known for insuring high-risk drivers who may face high premiums or have trouble finding insurance elsewhere. This makes it attractive for customers with poor credit or an extensive accident history. Choosing such an insurer comes with some significant drawbacks: While most drivers will be able to get coverage, they’ll likely face steep rates with minimal protection.
Car insurance will prove a benefit if you ever experience a wreck, vehicle theft or other unpreventable problem on the road. The policy can help pay for such concerns as your own vehicle damage, injuries and related costs. Coverage can also pay for the damage you cause others if you are deemed at-fault in a wreck. With your policy, you can reduce your chances of significant financial losses after an unfortunate accident.

No other insurance company would help me and one agent told me I was uninsurable. I didn't think I was going to be able to drive again until I called The General and they told me they would help me get back on the road. They quoted me a price and I've never had any of the Hidden fees other people are posting about. My policy is up and I'm about to renew. That's how I arrived at this site. If you need high risk liability insurance to get back on the road this company is excellent.

This insurance company should be labeled “SCAM”. My daughter has full coverage but when she tried to file a claim last week she was told she would have to pay for the repairs on her car herself because she didn’t have the license number of the hit and run driver that struck her. Because she applied online she doesn’t have collision insurance or some such crap. My advice “STAY AWAY FROM THE GENERAL”.
The experience with The General has been ok. I do not feel extra special when I go there. It is like a number being pushed through and that is it. The insurance does what it needs to do, but there is nothing "wow" or I don’t get major perks. I would change, but the price is keeping me from switching for the time being. So the policy is ok, the pricing is good.
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