The company has its headquarters in Nashville, Tennessee and has been selling auto insurance since 1963 when it was known as Permanent General Agency. The name later changed to Permanent General Assurance Corporation (PGAC). In 2012, The General Automobile Insurance Services, Inc., a subsidiary company of PGC Holdings, was acquired by American Family Insurance.
I was tired of my insurance payments going up and up and up, so thought it was time to start shopping for new insurance. I had tried over the Internet before but hadn't a clue what I was doing, so I just gave up. I had my previous insurance elsewhere and came to find out I was paying way, way too much. I am saving $750. 00 a year by switching to Esurance! I could not believe it! I immediately started the process of switching, and I am now a new Esurance customer and a very happy one! Today, I received my policy and cards via email just as promised and am glad I switched!
The General was founded in 1963 as Permanent General Agency, and later sold products as Permanent General Assurance Corporation (PGAC). In 1997 the name The General came into use, although the company remains officially PGAC. The following year, American Family Insurance acquired The General, although they continue to operate as a separate company. The company is currently headquartered out of Nashville, Tennessee.
The company has its headquarters in Nashville, Tennessee and has been selling auto insurance since 1963 when it was known as Permanent General Agency. The name later changed to Permanent General Assurance Corporation (PGAC). In 2012, The General Automobile Insurance Services, Inc., a subsidiary company of PGC Holdings, was acquired by American Family Insurance.

The General’s coverage options are, quite frankly, barebones protections. While there are some supplemental options like roadside assistance and rental reimbursement, don’t expect the luxury of accident forgiveness. And when you need to file a claim, you’ll have to do so over the phone — though it offers live chat and online policy management, The General doesn’t allow its customers to file claims without talking to a representative.
Many people will recognize The General Automobile Insurance Services, Inc. simply by “The General” as it has come to be known and also from its popular series of television commercials. A popular television commercial slogan of the company is “For a great low rate you can get online, go to The General and save some time!” Three Telly Awards were presented to The General in 2012 in the animation category. In May of 2016, Shaquille O'Neal became the first athletic spokesperson for The General. Shaquille O'neal was a customer of The General while attending and playing basketball for LSU In Baton Rouge, Louisiana.
Today we still answer to our members, but we protect more than just cars and Ohio farmers. We’re a Fortune 100 company that offers a full range of insurance and financial services across the country. Including car, motorcycle, homeowners, pet, farm, life and commercial insurance. As well as annuities, mutual funds, retirement plans and specialty health services.
The General advertises low rates for coverage, and many customers have confirmed that they were offered lower premiums at the outset of their policy. But after the fact, The General has been known to tack on hidden fees for things as simple as monthly billing, resulting in a rate that can be significantly higher than the initial rate you were given.
They are a terrible company. They will have you to pay one thing to trick you with them but once your money has processed they will send you a different payment schedule with a different price. The customer service line isn't any better, they don't even try to assist you, they just try to get you off the line. One star is being way too generous they don't even deserve a half of a star.
Do not, I repeat, do not get this coverage. They hide fees from you, make changes without your consent and will keep ALL of your money when you cancel. I got a quote, paid the downpayment and 4 days later found better, cheaper coverage. Contacted the general as I still had required paperwork that needed to be submitted and was told I would get a full refund. I got $15 back out of my $296 payment. For 13 days of coverage (because that's when they finally canceled a policy.) If this isn't a scam, I dont know what is. My policy that I received never said anything in regards to fees to cancel but my original paperwork said short rate basis, which to them is a fee. AGAIN, my policy said nothing about a FEE in the cancellation section or anywhere else. They play on words and semantics. Customer service is rude and they talk over you. Shaq has put himself with a horrible company.
I have been a GEICO customer for about least 15 years. Claims and customer service are not the issue with them. After said years of faithfully paying my insurance on time and renewing each year I accidently back into a car in my driveway. The cars were repaired without incident. However, GEICO penalized me by taking away my good driver discount and increase my monthly insurance rate by nearly $100.00 ; leving a hefty penalty for making a claim. I can’t imagine the money they made off of me during the 15 years I’ve faithfully paid auto insurance. I am hunting for a new auto insurance carrier since GEICO obviously thinks driving is perfect and accidents never happen.

My car was blown up by someone who has not been arrested yet. It has been 2 months and the general has not finished the claim still! I have asked them many times to give me another adjustment or to have another person look at it because I purchased a car a year ago for 31k and they are estimating the value at 18k which is way too low. They won’t prove that they have my actual model number which is the souped-up version with 6 grand in added equipment compared to the basic version of my model. (2016 optima EX) They refuse to do another adjustment, they refuse to fix my bill as they said they would by my due date which was the (17th of July) and now it has not been done and I am over a week late because they will not adjust it to the amount it should be without my car on it. They refuse to pay me for my car seat involved because it doesn’t (look damaged in the photo I sent) they are acting like they don’t know it’s illegal to ever be used in a car again. My wife’s car was never to be removed and they did it without my permission and they would not add it without increasing my bill. They then gave me an SR22 proving its back on but my policy states it’s still not on there. Also, I emailed them on the 16th of July demanding to close my policy because of this incident and they told me they are not letting me go until I prove I have other coverage. Is this something you can help with? It is beyond frustrating. I have also sent MANY MANY emails to my adjuster with ZERO help and ZERO replies. She’s ignoring everything I’ve said above and now refuses to give me her supervisors name or number or email. Also, she was supposed to contact my finance company to settle an amount on the car and it’s been over 2 weeks with her refusing to do so, now dinging my credit and my co-signers. I’m flabbergasted by this awful behavior and I need help pursuing legal action against them.
Had this company for years including coverage for my 21 Year son...not an easy feat to get reasonable prices, complete consideration by all employees and real people who meet all our needs when it really counts. Example..my son was in a total loss accident when hit (hit and run) on a busy freeway. He had minor physical injuries but Wawanesa came through providing everything we needed! We love Wawanesa.

Now as to Hartford, I have had them for years and claims for uninured motorist on my car ins and for storm damage on my roof due to large hail. Both claims settled satisfactorily. Cost to the company will never be recovered thru cost of my policies. Also policy cost is in line with other large companies but defiantly not cheap. I just received a quote from Liberty Mutual on my car insurance $400 less that Hartford. However the agent seemed reluctant to send me the quote via email. I thought this strange since I wanted to verify the coverage was he same as I have, he said I just reviewed the coverage (via phone call) to which I replied I didn’t record the conversation so please send me an email detailing the cost and coverage, He stated he would but that was a couple hours age and still haven’ heard back. Go figure.
Matthew thanks for posting this. You’re absolutely right. USAA has gone down the tubes, I dont get it, a simple claim recently for auto, turned into a nightmare. bouncing my calls all over the country with a bunch of idiots for claim reps answering the phones, and forcing my car into total loss when it should not have been, and paying only a portion of the damage even though I have collision.
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The General was founded in 1963 as Permanent General Agency, and later sold products as Permanent General Assurance Corporation (PGAC). In 1997 the name The General came into use, although the company remains officially PGAC. The following year, American Family Insurance acquired The General, although they continue to operate as a separate company. The company is currently headquartered out of Nashville, Tennessee.
Matthew thanks for posting this. You’re absolutely right. USAA has gone down the tubes, I dont get it, a simple claim recently for auto, turned into a nightmare. bouncing my calls all over the country with a bunch of idiots for claim reps answering the phones, and forcing my car into total loss when it should not have been, and paying only a portion of the damage even though I have collision.

No other insurance company would help me and one agent told me I was uninsurable. I didn't think I was going to be able to drive again until I called The General and they told me they would help me get back on the road. They quoted me a price and I've never had any of the Hidden fees other people are posting about. My policy is up and I'm about to renew. That's how I arrived at this site. If you need high risk liability insurance to get back on the road this company is excellent.
Working with insurance adjusters on a daily basis, I couldn't image carrying insurance through any other company. I find Erie to be the most likely to settle claims, which makes me feel extremely well-covered when I'm on the road. I know that if something happens, and the other person doesn't have insurance, my company will take care of me without pushing back or thinking of dropping me. I love ERIE!.
The General Auto Insurance Company is a non-standard auto insurance carrier. If you’ve had a lapse in your auto insurance coverage, have less than perfect credit, are a high risk driver or need SR-22 insurance; The General may offer you insurance when others won’t or at a more affordable rate. For drivers with good records, the rates are substantially higher. One of the good points about The General auto insurance policy is that you are often able to pay your premium payments in affordable monthly installments with low down-payment options.
Allstate scored in the middle of the pack in J.D. Power’s 2018 Auto Insurance Study (mostly due to its higher premiums), but we’d still recommend it over The General. It dwarfs The General when it comes to discounts and supplemental coverage — meaning that going with The General’s cheaper sticker price doesn’t actually guarantee that you’ll pay less.
The General, under Permanent General Companies, Inc., is BBB accredited and has been since 2005. The website gives the company an A+ rating. There are a total of 176 complaints against the company in the past three years, with 64 of those complaints closed in the past 12 months. Those numbers are a little high, but not alarming for a company of this size. There are no government actions or other major problems listed.
The General, under Permanent General Companies, Inc., is BBB accredited and has been since 2005. The website gives the company an A+ rating. There are a total of 176 complaints against the company in the past three years, with 64 of those complaints closed in the past 12 months. Those numbers are a little high, but not alarming for a company of this size. There are no government actions or other major problems listed.
I was hit by one they insured. It was his fault. The GENERAL ran me around on my vehicle. Heavy damage to right front end. They wanted to total it but I was smarter than that. I check the book value on my vehicle. It was able to fix not totaled. They didnt want to pay 4 grand repairs. They wanted to total it cause it was cheaper for them. They didnt want to pay for my rental car. I was out of a car cause of their insure hit me and was at fault. I had to go through 2 guys get their story straight. They try to lie about it. They are the worst INSURANCE ever. I hope no one gets hit by them. You are in for a treat. They are very dishonest, I had to be tough with them. It was crazy...

Worst customer service ever this afternoon from The General customer service team. The General made it obvious that our business was not important to their company. I'm appalled at the upcharge they were going to put on our account so that my wife could talk to a representative about the account! However- The General didn't have a problem taking the money out of her account when the bill was due! Ridiculous! Glad we canceled with these idiots, and I wouldn't recommend them to anyone!


They say month to month. They cancel you if payment is not made on due date. But still take your money after due date. Was late on payment. Made payment over weekend. Had an accident over weekend and now my claim was denied. Because they didn't get it till Monday. But thank me for my payment that Saturday for payment. Bottom line - don't make any payments over the weekend with the General. RIP to the General. No car and lawsuit from other driver insurance company. Stressed. Don't know what to do. Merry no Christmas to my grandchildren.
On Dec.3, 2018 my husband was involved in a hit an run accident (driver never caught) and we are insured by The General so I had to file a claim. It is now 2 weeks and I am getting the runaround. First I was told that my husband was excluded as a driver on the policy (which he was not), my son with the same name was excluded. Then I was told that an APPRAISAL would be done and as of today no one has looked at my car. I have made numerous phone calls and emails to my adjuster and she is not returning calls or emails. I am having to pay out of pocket for a rental and have had to pay for a tow truck, all at my own expense right before Christmas. Beware! This company is a nightmare to deal with. I do not recommend them at all. I am at the point of hiring an attorney just for my own damn insurance company to pay my claim.
I had insurance with The General since 7/12/2016: I switched to Allstate after purchasing a new vehicle and have gotten nothing but grief including them charging me 10% of my policy premium for early cancellation. I was rear-ended in September and The General did not fight for me on the claim side. Instead I kept receiving phone calls from Ashley the adjuster asking me if I was down receiving PT and she closed the claim. Mind you - my son has a kidney transplant 2 weeks after the accident so taking care of myself was not a number 1 priority but him. After cancelling my insurance they asked me for a letter of underwriting. Not too sure what this app is but have emailed them to find out and after 2+ years of being insured I moved and they also raised my insurance for my children who do not drive nor have license for living in my home. Horrible company. Purchaser BEWARE. THEY ARE NOT AND DO NOT FIGHT FOR YOU!

Car insurance will prove a benefit if you ever experience a wreck, vehicle theft or other unpreventable problem on the road. The policy can help pay for such concerns as your own vehicle damage, injuries and related costs. Coverage can also pay for the damage you cause others if you are deemed at-fault in a wreck. With your policy, you can reduce your chances of significant financial losses after an unfortunate accident.
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