The General is intended for drivers who may face steep rates from other insurers, but that doesn’t mean it will be able to provide those drivers with the protection they need. Few coverage options and a history of complicated claims resolution keeps us from recommending The General. Even if it offers lower rates than the competition, you might eventually get hit with unexpected fees that drive up the price of your coverage. If you can avoid it, you should — there are better insurance options out there.
Many people will recognize The General Automobile Insurance Services, Inc. simply by “The General” as it has come to be known and also from its popular series of television commercials. A popular television commercial slogan of the company is “For a great low rate you can get online, go to The General and save some time!” Three Telly Awards were presented to The General in 2012 in the animation category. In May of 2016, Shaquille O'Neal became the first athletic spokesperson for The General. Shaquille O'neal was a customer of The General while attending and playing basketball for LSU In Baton Rouge, Louisiana.

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USAA use to be a reputable company however in pass years their level in integrity customer service has declined tremendously. Lack of due diligence poor laziness. I am so ashamed for them. I have been a member for over 12 years no more. I am in the process of moving all my accounts and severing all ties. Yes it is that bad. It is time consuming but 200% necessary unfortunately. I will not share each negative and compromising act they did but I do not trust them. If you want your own horrible experience please join and find out.
The General also has some red flags when it comes to its financial solvency. While A.M. Best awards an “Excellent” financial strength rating to The General's parent company, American Family Insurance, The General itself isn't rated by agencies like like S&P Global and Moody’s. In fact, it has no ratings of its own — from any agency. The Insurance Information Institute recommends choosing providers with multiple financial strength evaluations, so this complete lack of evaluation gave us pause. While The General may still have the ability to pay out on claims, it isn’t backed with the same confidence as companies with many financial strength ratings.
They are ALWAYS there! When I lost control of my new pick up (11 months old) on slick streets, and totaled it in 2007, I was all alone. No one for miles in any direction. I called USAA to let them know what had happened. I was scared and alone, and the representative stayed on the phone with me until someone got to me. I was physically unhurt, but scared. She eased my fear and talked me through everything I needed to do. Gave me sound advice as to where to take the truck. Everything was handled smoothly and quickly. Settlement was swift. I was in a rental car in a matter of a few hours and in new car in a matter of days. We have been with USAA since 1976. We have had three burglary claims with them over the years and every one handled well and payment was swift. They are an honorable company who put their customers FIRST. They are fast, efficient and thorough. I highly recommend USAA to anyone who wants to be treated well!
Travelers Insurance offers the most comprehensive coverage of any auto insurance provider we saw. It has options for accident forgiveness, GAP insurance, and special coverage for drivers employed by rideshare apps like Uber and Lyft. And while The General might give you a lower base quote, Travelers’ long list of discounts could erase that gap quickly.

The General is intended for drivers who may face steep rates from other insurers, but that doesn’t mean it will be able to provide those drivers with the protection they need. Few coverage options and a history of complicated claims resolution keeps us from recommending The General. Even if it offers lower rates than the competition, you might eventually get hit with unexpected fees that drive up the price of your coverage. If you can avoid it, you should — there are better insurance options out there.
USAA’s adjustor knew he messed up big time. He told me that & I said no I don’t agree & I’m not accepting that, so, I guess you need to finish this conversation with my lawyer. He promptly snarkily replied we can’t talk if you have a lawyer… I said I guess we can’t talk then here’s his number & hung up. I think he had enough time to Google my lawyer & he called me back to back 3x. The 3rd one I said you said we can’t talk so we’re not talking. You are finishing it with my lawyer… click. I’m done messing around @ this point. I hurt. I can’t get to my follow-up doctors appointments & they’re trying to screw me out of fair market value for my truck. Just no way.
I used to have Farmers insurance until I got in an accident. Even though I had a local insurance agent, because I had to file my claim after hours, I had to contact a generic claims call center. Then, since I initiated the claim using the 1-800 number, I had to complete the rest of the process that way. At that point I was asking myself why I was paying a premium to have a local agent when he was doing nothing to help me. After the whole experience, I decided to shop around and ended up choosing Progressive. They had much better prices and since it no longer mattered to me to have a local agent, I signed up. I've had nothing but a positive experience with Progressive so far.
Stay away from The General! They are denying paying for my claim, even though I have video proof of there insured running into me! Told me there insured should of of paid attention and not ran into me!!! This company is a joke and are just taking people premiums and not paying out on claims! Looks like this is common practice for these guys! Now off to court! Shaq really let me down on this one!
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I've had travelers for over thirty years. My insurance agent a few years ago left a message on my answering machine that I should give her a call and I might be able to save money on my insurance. And my insurance went down by over 1/3 of the cost. This year I had my all my policies starting the same date - my auto insurance is now for a year instead of two six month terms and I saved money on the year policy!
My daughters parked car was hit, from a claimant from General who failed to report it. It took approximately 20 phone calls and multiple emails and texts to get the ball moving to get a claim submitted. After the car was looked at by an adjuster a estimate was submitted. After reviewing the estimate General slashed the estimate in half ( took off $1,100 dollars). They attempted to use sub-standard parts to make the repair. Needless to say this was by far the worst experience that I have ever had with an insurance company. I pray that I never have to deal with General again. Signed , an extremely frustrated and irritated car owner. This was truly a hellish experience!
Farm Bureau has paid every claim we have had fairly and quickly. I hydroplaned after a tire blew out and my Honda flew over an deep embankment and landed upright but the damage was significant. Again, I was easing out of a parking place at a restaurant when a large pickup blew through the lot and couldn't stop. My car was a total loss and Farm Bureau gave me what seemed to be more than they needed to based on my research of my car's worth. A third time, I bumped someone at a right turn stop sign and they took care of the dent on the other car, no questions asked. If I were them, I would refer me to another company, but they continue to offer great service at an very fair price and have just insured our new condo at an excellent rate..
I shopped around for the best price for the coverage I wanted and Progressive undercut the others by around $1200. Every 6 months my monthly premium goes down. After the first six months we added another car, and the premium only went up by $6 because the policy dropped by such a significant amount. They've been good at getting my documents to me quickly, and having 24 hour customer service - which I'm coming to appreciate more and more with the odd hours I'm awake and work.
I shopped around for the best price for the coverage I wanted and Progressive undercut the others by around $1200. Every 6 months my monthly premium goes down. After the first six months we added another car, and the premium only went up by $6 because the policy dropped by such a significant amount. They've been good at getting my documents to me quickly, and having 24 hour customer service - which I'm coming to appreciate more and more with the odd hours I'm awake and work.
This insurance company should be labeled “SCAM”. My daughter has full coverage but when she tried to file a claim last week she was told she would have to pay for the repairs on her car herself because she didn’t have the license number of the hit and run driver that struck her. Because she applied online she doesn’t have collision insurance or some such crap. My advice “STAY AWAY FROM THE GENERAL”.

In addition, while The General makes it easy to get a quote and streamlines the process of obtaining coverage, many drivers report a complicated claims process that often results in unsatisfactory payouts. This also holds true for repairs — customers have noted that The General often does its best to keep from paying for coverage it promised. If you’re at the end of the road when it comes to insurance options, The General may be able to provide you with a policy, but we wouldn’t recommend it for most drivers.
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On Dec.3, 2018 my husband was involved in a hit an run accident (driver never caught) and we are insured by The General so I had to file a claim. It is now 2 weeks and I am getting the runaround. First I was told that my husband was excluded as a driver on the policy (which he was not), my son with the same name was excluded. Then I was told that an APPRAISAL would be done and as of today no one has looked at my car. I have made numerous phone calls and emails to my adjuster and she is not returning calls or emails. I am having to pay out of pocket for a rental and have had to pay for a tow truck, all at my own expense right before Christmas. Beware! This company is a nightmare to deal with. I do not recommend them at all. I am at the point of hiring an attorney just for my own damn insurance company to pay my claim.
Basketball legend Shaquille O’Neal went to The General for his car insurance back in college, and he continues to be a loyal customer today. Why? In part, because of the company’s financial strength. The General and its affiliate insurers received an Excellent rating from A.M. Best Company, an independent financial stability reviewer that rates over 3,400 insurance companies in over 90 countries.
ALTHO they did not give me discounts, at least they did not charge an arm and a LEG after my one accident. Mercury has been faithful and very helpful when I am a couple days late on payment. DARN ALLSTATE! They paid the other party over and over and over, even though the damage to my fender was worse, they only had a slight tap on rear end, but got FULL VALUE for their 'destroyed' car, and all 5 occupants got PT and chiropractic visits 3x each. I WAS ANGRY! They were not injured, and the car was repairable. But Mercury came through and gave me a good deal for the upcoming years!
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I have insurance with this company and they have served me well. When I call or need help the Johnny Blackwell agency in Albertville, Al. is there for me and I always talk to him or his customer service representive. This means a lot to me and being ole school I appreciate this company. I don't mind paying when I can depend on my agent. Thanks Johnny Blackwell for being there for me and my family.
I was in an automobile accident on 12/27/17. Hit in a parking lot by a girl doing about 50, insured by Permanent General. The accident was 100% her fault as admitted by everybody involved. I submitted a claim to her insurance company and was given an adjusted named {Redacted]. Permanent General then proceeded to have my car towed to a salvage yard one hour and 20 minutes away from where it was. This company [Redacted] lost my only set of car keys. This lost keys delayed my auto body shop from estimating my vehicle. A new set of keys had to be created and a locksmith had to re-key my car. The General had the nerve to blame this delay on the auto body shop and ordered me to return my rental car before any repairs were even authorized to be completed. I left 3 voicemail messages for [Redacted]’s supervisor [Redacted] in regards to needing a rental vehicle until my vehicle was repaired. She did not return one of my phone calls. I did not get to speak to her until I called the claims line and refused to be put into voicemail and held for 25 minutes. Her response was to bad for me. Again they went back and forth on repairs until Friday 1/26, 30 days after my accident, when [Redacted] stated that they would not be paying any repairs and I would have to subjugate through my insurance company. Do not use this company for your insurance. Go through Statefarm, Geico, one of the real insurance companies. This is the worst company I have ever dealt with, horrible customer service and these people just do not care. If you get jerked around from this company as I have, submit a complaint through the BBB and through Division of Finance. Maybe with enough complaints, we can put this company out of business. I have now filed a claim with my insurance company.
The experience with The General has been ok. I do not feel extra special when I go there. It is like a number being pushed through and that is it. The insurance does what it needs to do, but there is nothing "wow" or I don’t get major perks. I would change, but the price is keeping me from switching for the time being. So the policy is ok, the pricing is good.
If you’re drawn to The General because of a poor driving record or credit score, we recommend looking at Progressive first. While Progressive scores lower in financial strength and claims satisfaction than the top insurers in the industry, it offers unique discounts and supplemental coverage options specifically tailored for high-risk drivers, including a rare discount for drivers under 18. Because of its rare coverage options and financial strength ratings, Progressive is likely a better option than The General for most drivers.
The General Auto Insurance Company is a non-standard auto insurance carrier. If you’ve had a lapse in your auto insurance coverage, have less than perfect credit, are a high risk driver or need SR-22 insurance; The General may offer you insurance when others won’t or at a more affordable rate. For drivers with good records, the rates are substantially higher. One of the good points about The General auto insurance policy is that you are often able to pay your premium payments in affordable monthly installments with low down-payment options.
Had GEICO in the military, switched to Allstate, for car & house. A "Common Sense" company. They stood behind us for over 2 years of a law suit, because of our good record! Some kids plowed into us with his junk heap, No insurance, No State license, & they were suing for so much, as our agent said: to set themselves up for a "life of Riley"! Great folks who work for them too & Now we get rebates, 2 x a year, for our good driving record!
I LOVE USAA! I am surprised it’s not higher on that list. I had Allstate and they never fought for me or my family even though we were paying more than we are paying now. Over where we are at, the speed limit for the highway is 70. There was hardly anyone on the road so my husband drive on the far left since there is a lot of exits in the far right lane. This woman pulled out in the far left lane doing 20. My husband didn’t have time to break because she pulled out right in from God us with no turn signal. But Always was already assuming it was his fault even though they can review the car to see how fast he was going and who was in the wrong. I am glad we dropped them and moved to USAA. They are the best!
If multiple people drive your car, or if you have friends or family riding with you, you need extra protection. Your insurance policy from The General may help provide for your passengers’ health care needs, too. An auto insurance policy from The General also helps protect you if you’re in a car accident that involves other drivers who don’t have insurance.

I have requested the SR22 filing online and in person for 3 months. They could not understand what happened and I can’t understand why I had to pay extra money to the live agent for the SR22 filing, they have half of my California DL# and the other half is half of my AZ DL #. I now lost my position in a school for truck driver training, lost my license-suspended for not having the filing, and right back where I started before we got The General in the first place. I’m calling and contacting the local news and every organization that will bring out the truth about them.. Its included in the new lawsuit!
I shopped around for the best price for the coverage I wanted and Progressive undercut the others by around $1200. Every 6 months my monthly premium goes down. After the first six months we added another car, and the premium only went up by $6 because the policy dropped by such a significant amount. They've been good at getting my documents to me quickly, and having 24 hour customer service - which I'm coming to appreciate more and more with the odd hours I'm awake and work.
After 6 months of coverage they raised my rate from $742 to $1018. I received a bill saying had to pay $820.49 by December 28th 2019 to keep insurance till June 2019. I paid $820.49 on December 27th 2019. Found a better & cheaper policy on January 7th 2019. Called The General to cancel. The customer service rep stated I would get back $45. They charged me $775 for 10 days of insurance. The customer service rep stated NY state approves these practices.
If you’re drawn to The General because of a poor driving record or credit score, we recommend looking at Progressive first. While Progressive scores lower in financial strength and claims satisfaction than the top insurers in the industry, it offers unique discounts and supplemental coverage options specifically tailored for high-risk drivers, including a rare discount for drivers under 18. Because of its rare coverage options and financial strength ratings, Progressive is likely a better option than The General for most drivers.

I was in an automobile accident on 12/27/17. Hit in a parking lot by a girl doing about 50, insured by Permanent General. The accident was 100% her fault as admitted by everybody involved. I submitted a claim to her insurance company and was given an adjusted named {Redacted]. Permanent General then proceeded to have my car towed to a salvage yard one hour and 20 minutes away from where it was. This company [Redacted] lost my only set of car keys. This lost keys delayed my auto body shop from estimating my vehicle. A new set of keys had to be created and a locksmith had to re-key my car. The General had the nerve to blame this delay on the auto body shop and ordered me to return my rental car before any repairs were even authorized to be completed. I left 3 voicemail messages for [Redacted]’s supervisor [Redacted] in regards to needing a rental vehicle until my vehicle was repaired. She did not return one of my phone calls. I did not get to speak to her until I called the claims line and refused to be put into voicemail and held for 25 minutes. Her response was to bad for me. Again they went back and forth on repairs until Friday 1/26, 30 days after my accident, when [Redacted] stated that they would not be paying any repairs and I would have to subjugate through my insurance company. Do not use this company for your insurance. Go through Statefarm, Geico, one of the real insurance companies. This is the worst company I have ever dealt with, horrible customer service and these people just do not care. If you get jerked around from this company as I have, submit a complaint through the BBB and through Division of Finance. Maybe with enough complaints, we can put this company out of business. I have now filed a claim with my insurance company.
I would give them no stars if I could. This company is horrible. I and my husband went to change our insurance from our separate policies into a combined policy and signed up with them on June 8th. We were offered a better-combined rate to stay with Geico so we faxed in cancellation on the 11th three days into the policy after paying original $90 to sign up. We called to see if there would be a refund, and got a big Fat NO!! Apparently, in the fine print, they keep 10% of your original premium which was $67 then charged us another $15 to process that and the remaining $7 was applied to the three days we actually had a policy!! Make [redacted] sure to read the fine print on this policy before buying. We basically paid $90 for three days worth of insurance.

I have been with Geico for 10 years, what kept me with them is that my daughter had just graduated high school and started college she asked to borrow the car because she was late for school, I said yes she got into a fender bender. Geico paid the claim and they even asked its my choice to add my daughter to my policy or not. Insurance only went up by $30 dollars a month.
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