Many people will recognize The General Automobile Insurance Services, Inc. simply by “The General” as it has come to be known and also from its popular series of television commercials. A popular television commercial slogan of the company is “For a great low rate you can get online, go to The General and save some time!” Three Telly Awards were presented to The General in 2012 in the animation category. In May of 2016, Shaquille O'Neal became the first athletic spokesperson for The General. Shaquille O'neal was a customer of The General while attending and playing basketball for LSU In Baton Rouge, Louisiana.

The General Auto Insurance Company is a non-standard auto insurance carrier. If you’ve had a lapse in your auto insurance coverage, have less than perfect credit, are a high risk driver or need SR-22 insurance; The General may offer you insurance when others won’t or at a more affordable rate. For drivers with good records, the rates are substantially higher. One of the good points about The General auto insurance policy is that you are often able to pay your premium payments in affordable monthly installments with low down-payment options.
If you’re drawn to The General because of a poor driving record or credit score, we recommend looking at Progressive first. While Progressive scores lower in financial strength and claims satisfaction than the top insurers in the industry, it offers unique discounts and supplemental coverage options specifically tailored for high-risk drivers, including a rare discount for drivers under 18. Because of its rare coverage options and financial strength ratings, Progressive is likely a better option than The General for most drivers.

Also, we accept most cars and drivers. (Yes, that means you too!) We offer free auto insurance quotes for drivers that have had a history of driving violations or accidents (in most cases considered high-risk drivers), have let their insurance expire, or have less than perfect credit. We always offer the same flexible rate plans and outstanding customer service, regardless of your driving record.


It’s all fun and games and think you’re getting a good deal til you’re actually sitting on the side of the road with flat tire in 90 degrees heat, 7pm at night, late for someplace you’re supposed to be at, and this clown-[redacted[ bulls*** company after 40 minutes on hold tells you too bad… yes you purchased roadside assistance for towing coverage but it only covers you if you’re in an accident… not a flat tire. What?? Then gave me 3 different customer service numbers to call a 3rd party company if I wanted an exception. It was much quicker to just call a tow company any pay it out of pocket than spend 2 hours on the phone on side of the road stranded far from home and it’s getting dark. Worst company ever and guilty of fraud.

I was hit by one they insured. It was his fault. The GENERAL ran me around on my vehicle. Heavy damage to right front end. They wanted to total it but I was smarter than that. I check the book value on my vehicle. It was able to fix not totaled. They didnt want to pay 4 grand repairs. They wanted to total it cause it was cheaper for them. They didnt want to pay for my rental car. I was out of a car cause of their insure hit me and was at fault. I had to go through 2 guys get their story straight. They try to lie about it. They are the worst INSURANCE ever. I hope no one gets hit by them. You are in for a treat. They are very dishonest, I had to be tough with them. It was crazy...


My agent really took the time to explain or I should say educate me on my policy how to read what each part meant and scenerios of how I was covered if something happened. I ended up paying a little more in premium but the protection I have for myself and my family makes me feel like I'm a celeb. My agent values protecting my family, I also like the fact he calls my house just to see how we are doing. If you live in the Kansas City area, Farmers agent Troy Bower would be a real blessing to your home.
The General provides insurance for high-risk drivers. If you have a hard time finding coverage elsewhere, just being able to obtain insurance may be a big draw. But the cost of such insurance can be steep — and we don’t just mean premiums. Insufficient coverage means that you might end up paying extra for accidents that you’re involved in, not only to cover costs for expenses like medical bills or property damage, but also because The General may not pay out as much as you need for repairs or claims.
The General Auto Insurance Company writes auto insurance exclusively. Its auto insurance policy is known for accepting high risk drivers and may offer them more affordable rates than they would receive with a standard or preferred auto insurance carrier. The auto policy offers bodily injury liability, property damage liability, comprehensive, collision, medical payments and uninsured motorist coverage (coverage options for uninsured motorist depends on state of residence.) SR-22 insurance is available for drivers who have to file a financial responsibility filing with their state of residence showing proof of insurance coverage.
I have requested the SR22 filing online and in person for 3 months. They could not understand what happened and I can’t understand why I had to pay extra money to the live agent for the SR22 filing, they have half of my California DL# and the other half is half of my AZ DL #. I now lost my position in a school for truck driver training, lost my license-suspended for not having the filing, and right back where I started before we got The General in the first place. I’m calling and contacting the local news and every organization that will bring out the truth about them.. Its included in the new lawsuit!
If you’re drawn to The General because of a poor driving record or credit score, we recommend looking at Progressive first. While Progressive scores lower in financial strength and claims satisfaction than the top insurers in the industry, it offers unique discounts and supplemental coverage options specifically tailored for high-risk drivers, including a rare discount for drivers under 18. Because of its rare coverage options and financial strength ratings, Progressive is likely a better option than The General for most drivers.
If you’re drawn to The General because of a poor driving record or credit score, we recommend looking at Progressive first. While Progressive scores lower in financial strength and claims satisfaction than the top insurers in the industry, it offers unique discounts and supplemental coverage options specifically tailored for high-risk drivers, including a rare discount for drivers under 18. Because of its rare coverage options and financial strength ratings, Progressive is likely a better option than The General for most drivers.
AARP (The Hartford group) save me over $600.00 a year on my home and Auto insurance. I was with Liberty Mutual for around 15 years and never had any claims. But they would not lower my premiums. The old proverbial straw was, this year they raised the rates on us again. So see ya later for sure. They do not appreciate their loyal good customers. Don't buy from them unless you like to give money away.
On Dec.3, 2018 my husband was involved in a hit an run accident (driver never caught) and we are insured by The General so I had to file a claim. It is now 2 weeks and I am getting the runaround. First I was told that my husband was excluded as a driver on the policy (which he was not), my son with the same name was excluded. Then I was told that an APPRAISAL would be done and as of today no one has looked at my car. I have made numerous phone calls and emails to my adjuster and she is not returning calls or emails. I am having to pay out of pocket for a rental and have had to pay for a tow truck, all at my own expense right before Christmas. Beware! This company is a nightmare to deal with. I do not recommend them at all. I am at the point of hiring an attorney just for my own damn insurance company to pay my claim.
I LOVE USAA! I am surprised it’s not higher on that list. I had Allstate and they never fought for me or my family even though we were paying more than we are paying now. Over where we are at, the speed limit for the highway is 70. There was hardly anyone on the road so my husband drive on the far left since there is a lot of exits in the far right lane. This woman pulled out in the far left lane doing 20. My husband didn’t have time to break because she pulled out right in from God us with no turn signal. But Always was already assuming it was his fault even though they can review the car to see how fast he was going and who was in the wrong. I am glad we dropped them and moved to USAA. They are the best!
The General was founded in 1963 as Permanent General Agency, and later sold products as Permanent General Assurance Corporation (PGAC). In 1997 the name The General came into use, although the company remains officially PGAC. The following year, American Family Insurance acquired The General, although they continue to operate as a separate company. The company is currently headquartered out of Nashville, Tennessee.
Stay away from The General! They are denying paying for my claim, even though I have video proof of there insured running into me! Told me there insured should of of paid attention and not ran into me!!! This company is a joke and are just taking people premiums and not paying out on claims! Looks like this is common practice for these guys! Now off to court! Shaq really let me down on this one!
I had state farm before, I bought a new car and sold the old, state farm was charging me 120$ a month for full coverage and that doesn't include broken windshield. I didn't think of getting a new insurance company had it not been for my state farm agent who kept on ignoring me. I kept on calling him but someone else is answering the phone, he takes my message and tells me my agent would call me back. He never did. I happen to drive by a geico office and decided to inquire. For the same full coverage I had with state farm plus the windshield insurance, they're charging me 90$/mo. That's 360$ savings a year! Plus they gave me some freebies like pens, tumbler and stuff like that. Went to AAA and they said they wont insure me cause my US license is less than 18 months old. They wouldn't Honor my professional drivers license from another country even if I'm 30 yo. Geico on the other hand gave me more discount because of that license and another discount for being a Registered nurse.
I have been with Geico for 10 years, what kept me with them is that my daughter had just graduated high school and started college she asked to borrow the car because she was late for school, I said yes she got into a fender bender. Geico paid the claim and they even asked its my choice to add my daughter to my policy or not. Insurance only went up by $30 dollars a month.
The General offers fewer supplemental coverage options than our other picks for the best auto insurance companies, but it does include roadside assistance, a service which keeps you from being stranded on the side of the road after an accident or vehicle failure. If you’re not a member of AAA or another auto service provider which offers roadside assistance coverage, opting for supplemental coverage on your policy will provide greater peace of mind while you’re on the road.
It’s all fun and games and think you’re getting a good deal til you’re actually sitting on the side of the road with flat tire in 90 degrees heat, 7pm at night, late for someplace you’re supposed to be at, and this clown-[redacted[ bulls*** company after 40 minutes on hold tells you too bad… yes you purchased roadside assistance for towing coverage but it only covers you if you’re in an accident… not a flat tire. What?? Then gave me 3 different customer service numbers to call a 3rd party company if I wanted an exception. It was much quicker to just call a tow company any pay it out of pocket than spend 2 hours on the phone on side of the road stranded far from home and it’s getting dark. Worst company ever and guilty of fraud.
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