The company has its headquarters in Nashville, Tennessee and has been selling auto insurance since 1963 when it was known as Permanent General Agency. The name later changed to Permanent General Assurance Corporation (PGAC). In 2012, The General Automobile Insurance Services, Inc., a subsidiary company of PGC Holdings, was acquired by American Family Insurance.
Many people will recognize The General Automobile Insurance Services, Inc. simply by “The General” as it has come to be known and also from its popular series of television commercials. A popular television commercial slogan of the company is “For a great low rate you can get online, go to The General and save some time!” Three Telly Awards were presented to The General in 2012 in the animation category. In May of 2016, Shaquille O'Neal became the first athletic spokesperson for The General. Shaquille O'neal was a customer of The General while attending and playing basketball for LSU In Baton Rouge, Louisiana.
The General is known for insuring high-risk drivers who may face high premiums or have trouble finding insurance elsewhere. This makes it attractive for customers with poor credit or an extensive accident history. Choosing such an insurer comes with some significant drawbacks: While most drivers will be able to get coverage, they’ll likely face steep rates with minimal protection.
The General also has some red flags when it comes to its financial solvency. While A.M. Best awards an “Excellent” financial strength rating to The General's parent company, American Family Insurance, The General itself isn't rated by agencies like like S&P Global and Moody’s. In fact, it has no ratings of its own — from any agency. The Insurance Information Institute recommends choosing providers with multiple financial strength evaluations, so this complete lack of evaluation gave us pause. While The General may still have the ability to pay out on claims, it isn’t backed with the same confidence as companies with many financial strength ratings.
The best car insurance companies have a few things in common: They have straightforward shopping experiences, take good care of policyholders after a crash and treat their customers with respect and courtesy. That means only insurers with high customer satisfaction scores and relatively few complaints to insurance commissioners make it to the top of our list of the best auto insurance companies.
Best kept secret in auto insurance. The people are friendly and genuine, very helpful. Grange does not raise your rates just because a deer jumps in front of your brand new car four months after signing up. An insurance company that sticks with me after paying my $8,300 auto body repair bill without raising my rates has earned my business and my trust for a long time!
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I've dealt with them on two homeowner claims (for my grandmother) and three auto claims (a $68k uninsured motorist claim and a broken windshield claim on my cars and my mom's car after she hit a deer). These claims have spanned the last nine years and each one was handled with a high level of professionalism, but also with decency, kindness and compassion. They are truly an honest company that pays the claims they owe quickly and fairly. When I was injured by the uninsured motorist in 2010, the first thing my attorney said when he saw that I had A-O was "you have nothing to worry about, they will take care of you."
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Cheapest Auto Insurance can access the policy offerings from over 30 of the top auto insurance companies in America. We’ll therefore be able to help you pinpoint the correct coverage options for your own needs. In addition to standard auto coverage, we offer non-owners, motorcycle, boat insurance, SR-22 options, high-risk coverage and more. Regardless of your driving history, we will get you coverage.


Travelers Insurance offers the most comprehensive coverage of any auto insurance provider we saw. It has options for accident forgiveness, GAP insurance, and special coverage for drivers employed by rideshare apps like Uber and Lyft. And while The General might give you a lower base quote, Travelers’ long list of discounts could erase that gap quickly.
The General doesn’t ask for any identifying information when you request a quote online. You’ll just need to answer a few questions about your driving history, vehicle, and basic personal information like age, gender, and marital status. The General claims that it takes less than two minutes to complete the quote process, and we found this to be an accurate estimate.
Car insurance helps provide financial protection for you, and possibly others, if you are involved in an accident. Auto insurance for your vehicle is usually required by all states. Review our state car insurance guides to see the different laws and auto insurance minimum required coverages. You can customize your auto policy to fit your needs. There are different coverages and limits you can choose to create your auto insurance policy. Check out our car insurance coverage page to learn more about each type of coverage.
I had state farm before, I bought a new car and sold the old, state farm was charging me 120$ a month for full coverage and that doesn't include broken windshield. I didn't think of getting a new insurance company had it not been for my state farm agent who kept on ignoring me. I kept on calling him but someone else is answering the phone, he takes my message and tells me my agent would call me back. He never did. I happen to drive by a geico office and decided to inquire. For the same full coverage I had with state farm plus the windshield insurance, they're charging me 90$/mo. That's 360$ savings a year! Plus they gave me some freebies like pens, tumbler and stuff like that. Went to AAA and they said they wont insure me cause my US license is less than 18 months old. They wouldn't Honor my professional drivers license from another country even if I'm 30 yo. Geico on the other hand gave me more discount because of that license and another discount for being a Registered nurse.
Basketball legend Shaquille O’Neal went to The General for his car insurance back in college, and he continues to be a loyal customer today. Why? In part, because of the company’s financial strength. The General and its affiliate insurers received an Excellent rating from A.M. Best Company, an independent financial stability reviewer that rates over 3,400 insurance companies in over 90 countries.
They have extremely bad and worthless customer service and they don't listen to their customers at all. And then they charge more when you take a automobile off your policy. You would figure taking one off the monthly price would go down. Nope it went up. Figure that. And we have a cancel notice. I made a payment for 88.00 for June. And we owe 100.00 yet for the June bill and we got a cancel notice for June 14. Sobs are worthless to work with.
I love State Farm, they handle all my ins. My car, car loan, my Apt., and my health ins. My old car loan charged me a lot for gap insurance, my SF car loan gives me gap insurance for free, I saved money when I refinance my car with SF. My old insurance was more money, and my coverages were less. My agent explained what I had, and I picked better coverages and pay less. I also like their website. Nice being able to talk to real people 24/7, even in late at night, m and I am traveling, and in other time zones. Great service.
I shopped around for the best price for the coverage I wanted and Progressive undercut the others by around $1200. Every 6 months my monthly premium goes down. After the first six months we added another car, and the premium only went up by $6 because the policy dropped by such a significant amount. They've been good at getting my documents to me quickly, and having 24 hour customer service - which I'm coming to appreciate more and more with the odd hours I'm awake and work.
I have had car insurance for a year with The General. I was involved in an accident where another vehicle ran me off the road. The police could not determine what exactly happened but I was not charged with anything. The General would not file my claim as uninsured motorist, which I can kind of understand but they are now refusing to pay my medical bills as well. Is this even legal? Don't they have to cover my medical expenses?
Stay away from The General! They are denying paying for my claim, even though I have video proof of there insured running into me! Told me there insured should of of paid attention and not ran into me!!! This company is a joke and are just taking people premiums and not paying out on claims! Looks like this is common practice for these guys! Now off to court! Shaq really let me down on this one!
Saved me $370.00 on a three car policy and have nad no problems with the two claims I had within the last three years. Easy to work with on the phone or on line, you can choose your own repair shop and they will back you if the repairs are not correct. Had State Farm before and they did not have a firm handle on my account. I was recieving notification of changes constantly, $11.00 here and $14.00 there. When I would call to inquire, If I could get through they were never sure or justify why the small changes. They took all my pocket change, will not go back, I found a new home after years at SF.
Hi Stephen – I think you’re doing the right thing – as long as the premium continues to be reasonable compared to the competition. Even though we obsess on low rates, quality of service matters. It does little good if you get the cheapest policy, then they stick you when you have a claim. With must auto claims there’s going to be a human error factor (especially with new drivers), and you can’t be with companies that will hold that against you to such a degree that it seems like they no longer want your business.
A car insurance quote from The General® requires no personal information (your name, phone number, street address, etc.) to provide an accurate car insurance quote. Once you receive your anonymous auto insurance quote, there is absolutely no commitment on your part. You can save your auto insurance quote online at any point during the process and return to it at your leisure.
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