The General doesn’t ask for any identifying information when you request a quote online. You’ll just need to answer a few questions about your driving history, vehicle, and basic personal information like age, gender, and marital status. The General claims that it takes less than two minutes to complete the quote process, and we found this to be an accurate estimate.
The General also has some red flags when it comes to its financial solvency. While A.M. Best awards an “Excellent” financial strength rating to The General's parent company, American Family Insurance, The General itself isn't rated by agencies like like S&P Global and Moody’s. In fact, it has no ratings of its own — from any agency. The Insurance Information Institute recommends choosing providers with multiple financial strength evaluations, so this complete lack of evaluation gave us pause. While The General may still have the ability to pay out on claims, it isn’t backed with the same confidence as companies with many financial strength ratings.

ALTHO they did not give me discounts, at least they did not charge an arm and a LEG after my one accident. Mercury has been faithful and very helpful when I am a couple days late on payment. DARN ALLSTATE! They paid the other party over and over and over, even though the damage to my fender was worse, they only had a slight tap on rear end, but got FULL VALUE for their 'destroyed' car, and all 5 occupants got PT and chiropractic visits 3x each. I WAS ANGRY! They were not injured, and the car was repairable. But Mercury came through and gave me a good deal for the upcoming years!

Complete scam – not only is the insurance complete junk (impossible to contact, slow response, claims denied) but they also sell your email address and phone number to a bunch of other scam artists. I bought a policy for my wife using my cell phone as the contact number. I get 6 to 10 calls a week on my cell asking for my wife. I have never used my wife’s name with that phone number – obviously, the calls originate from the [redacted] General.
Do not, I repeat, do not get this coverage. They hide fees from you, make changes without your consent and will keep ALL of your money when you cancel. I got a quote, paid the downpayment and 4 days later found better, cheaper coverage. Contacted the general as I still had required paperwork that needed to be submitted and was told I would get a full refund. I got $15 back out of my $296 payment. For 13 days of coverage (because that's when they finally canceled a policy.) If this isn't a scam, I dont know what is. My policy that I received never said anything in regards to fees to cancel but my original paperwork said short rate basis, which to them is a fee. AGAIN, my policy said nothing about a FEE in the cancellation section or anywhere else. They play on words and semantics. Customer service is rude and they talk over you. Shaq has put himself with a horrible company.

They are a terrible company. They will have you to pay one thing to trick you with them but once your money has processed they will send you a different payment schedule with a different price. The customer service line isn't any better, they don't even try to assist you, they just try to get you off the line. One star is being way too generous they don't even deserve a half of a star.
I have had a pretty positive experience with this company until I went to renew my 3 car tags just to find out that the registration lady have been cancelled due to non verification of insurance. I call numerous times only to get an incompetent person to send me the Letter of Experience instead of The State of Alabama Tag office. In total I called 12 times and I received 12 letters that weren’t even supposed to be sent to me. Since I couldn’t get my insurance company to verify, even though I had all the proof, I received a fine of $200 per car plus the cost of my tags.
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