Complete scam – not only is the insurance complete junk (impossible to contact, slow response, claims denied) but they also sell your email address and phone number to a bunch of other scam artists. I bought a policy for my wife using my cell phone as the contact number. I get 6 to 10 calls a week on my cell asking for my wife. I have never used my wife’s name with that phone number – obviously, the calls originate from the [redacted] General.

Complaints about customer service and problems with billing, claims and cancellations can be found about The General Auto Insurance Company on online customer review sites where customers can rate products and services. While there are some negative reviews, keep in mind that people who have a negative experience are more likely to post about it than customers who are satisfied with products and services.


Car insurance helps provide financial protection for you, and possibly others, if you are involved in an accident. Auto insurance for your vehicle is usually required by all states. Review our state car insurance guides to see the different laws and auto insurance minimum required coverages. You can customize your auto policy to fit your needs. There are different coverages and limits you can choose to create your auto insurance policy. Check out our car insurance coverage page to learn more about each type of coverage.
The online quoting system is simple and straightforward, however, it does not provide any information in terms of what level of coverage is being quoted. This makes it difficult to compare their rate quotes to other companies. Without knowing what level of coverage and what options might be included in the quote, it is impossible to make an apples-to-apples comparison with other companies. More detailed quoting is likely available over the phone, or through an agent.
I was hit by one they insured. It was his fault. The GENERAL ran me around on my vehicle. Heavy damage to right front end. They wanted to total it but I was smarter than that. I check the book value on my vehicle. It was able to fix not totaled. They didnt want to pay 4 grand repairs. They wanted to total it cause it was cheaper for them. They didnt want to pay for my rental car. I was out of a car cause of their insure hit me and was at fault. I had to go through 2 guys get their story straight. They try to lie about it. They are the worst INSURANCE ever. I hope no one gets hit by them. You are in for a treat. They are very dishonest, I had to be tough with them. It was crazy...

The General is not worth considering for drivers without high-risk issues, as their rates are not intended to be competitive for the general market. With a less than informative website, it is difficult to obtain a clear picture of what their products or services are or really cover. It is also difficult to determine how competitive rates are, even for non-standard drivers. This is due to the fact that the quoting system provides no information regarding the coverage and limits being quoted.
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The General Insurance Co. advertises their customer service is rated highly…. WRONG – one of their insured vehicle was driven by a drunk driver… left the road way, crossed over on coming traffic, crashed into my parked car, taken to jail by sheriff’s, police report taken. They did nothing to track down their insured to get a report. They would do nothing without a statement from their insured…I personally had to go find their insured which was not hard… I drove to their home. I took with me a document and ask the insured to sign which stated she knew the insured vehicle was driven by her friend, and that she felt her insurance co should honor her policy. Then needless to say had to fight them tooth and nail to get them to pay the claim to replace my car as it was totaled.
The General also has some red flags when it comes to its financial solvency. While A.M. Best awards an “Excellent” financial strength rating to The General's parent company, American Family Insurance, The General itself isn't rated by agencies like like S&P Global and Moody’s. In fact, it has no ratings of its own — from any agency. The Insurance Information Institute recommends choosing providers with multiple financial strength evaluations, so this complete lack of evaluation gave us pause. While The General may still have the ability to pay out on claims, it isn’t backed with the same confidence as companies with many financial strength ratings.
Been with them for a year, online it says you can change your due date once for FREE. Yet every time I try and change it, they want to charge me. Then they tell me I have 15 days grace period which is a damn lie. I pay the night before the so called lapse is going to take place, and yet they still lapse me. EVERY SINGLE MONTH!!! I try to talk to a supervisor but the little employees make up all kinds of excuses not to let you talk to supervisors. This is the most irresponsible and unprofessional insurance agency I have dealt with in my 53 years of driving. Thank goodness, I havent had to have them do a claim for me that would probably never get taken care of. I highly recommend avoiding The General Car Insurance. I will be moving to Geico or Progressive.

I would give them no stars if I could. This company is horrible. I and my husband went to change our insurance from our separate policies into a combined policy and signed up with them on June 8th. We were offered a better-combined rate to stay with Geico so we faxed in cancellation on the 11th three days into the policy after paying original $90 to sign up. We called to see if there would be a refund, and got a big Fat NO!! Apparently, in the fine print, they keep 10% of your original premium which was $67 then charged us another $15 to process that and the remaining $7 was applied to the three days we actually had a policy!! Make [redacted] sure to read the fine print on this policy before buying. We basically paid $90 for three days worth of insurance.
Many people will recognize The General Automobile Insurance Services, Inc. simply by “The General” as it has come to be known and also from its popular series of television commercials. A popular television commercial slogan of the company is “For a great low rate you can get online, go to The General and save some time!” Three Telly Awards were presented to The General in 2012 in the animation category. In May of 2016, Shaquille O'Neal became the first athletic spokesperson for The General. Shaquille O'neal was a customer of The General while attending and playing basketball for LSU In Baton Rouge, Louisiana.
Worst customer service ever this afternoon from The General customer service team. The General made it obvious that our business was not important to their company. I'm appalled at the upcharge they were going to put on our account so that my wife could talk to a representative about the account! However- The General didn't have a problem taking the money out of her account when the bill was due! Ridiculous! Glad we canceled with these idiots, and I wouldn't recommend them to anyone!
I got insurance through them however it said my credit card was declined. This was the 2nd attempt I had tried so I decided to stop trying and went with another broker. The General ended up charging my card and I called multiple times and a lady told me to email underwriting so I did. She said it took 1-2 working days. After 2 working days I called back and spoke with so many different people and they all said they'd get a manager to call me back AND NO ONE CALLED ME BACK. Finally had 1 manager KELVIN ** & he hung up on me!!!
I've had travelers for over thirty years. My insurance agent a few years ago left a message on my answering machine that I should give her a call and I might be able to save money on my insurance. And my insurance went down by over 1/3 of the cost. This year I had my all my policies starting the same date - my auto insurance is now for a year instead of two six month terms and I saved money on the year policy!
My agent really took the time to explain or I should say educate me on my policy how to read what each part meant and scenerios of how I was covered if something happened. I ended up paying a little more in premium but the protection I have for myself and my family makes me feel like I'm a celeb. My agent values protecting my family, I also like the fact he calls my house just to see how we are doing. If you live in the Kansas City area, Farmers agent Troy Bower would be a real blessing to your home.
Personal Injury Protection covers you and your passengers in the vehicle, without any standard deductible to pay before it pays out. It can cover the hospitalization and rehabilitation for you and your passengers, up to the policy limits that you choose. PIP only applies towards medical expenses, not any property damage. PIP also covers substitute services if the auto related injuries prevent you from performing your standard household tasks.
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