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Many people will recognize The General Automobile Insurance Services, Inc. simply by “The General” as it has come to be known and also from its popular series of television commercials. A popular television commercial slogan of the company is “For a great low rate you can get online, go to The General and save some time!” Three Telly Awards were presented to The General in 2012 in the animation category. In May of 2016, Shaquille O'Neal became the first athletic spokesperson for The General. Shaquille O'neal was a customer of The General while attending and playing basketball for LSU In Baton Rouge, Louisiana.
I have had a pretty positive experience with this company until I went to renew my 3 car tags just to find out that the registration lady have been cancelled due to non verification of insurance. I call numerous times only to get an incompetent person to send me the Letter of Experience instead of The State of Alabama Tag office. In total I called 12 times and I received 12 letters that weren’t even supposed to be sent to me. Since I couldn’t get my insurance company to verify, even though I had all the proof, I received a fine of $200 per car plus the cost of my tags.
Now flash forward present day. Last month I had a wreck. It was not my fault. I called USAA to get my rental covered because the cop wouldn’t give me the @ fault driver’s info said I had to wait for the police report. USAA informs me that I don’t have rental. Excuse me 3 months ago when I added collision I told you add rental & you said you would. USAA claims I did not tell them that, but I know I did because Roadside made it but not rental? Now mind you my Escalade is totalled. The frame is warped among many other things. I’m not @ fault & USAA (my own insurance company) tries to screw me? (The @ fault driver’s insurance company is someone I’ve never heard of but it’s not USAA) The adjustor says not totalled we’ll settle for 10Gs…. no I’m not settling for 10Gs on 50G+ truck especially with a warped frame NO WAY!! I’ve lost major retail value & nobody will buy it with the carfax that’s attached to it now.
They are a terrible company. They will have you to pay one thing to trick you with them but once your money has processed they will send you a different payment schedule with a different price. The customer service line isn't any better, they don't even try to assist you, they just try to get you off the line. One star is being way too generous they don't even deserve a half of a star.

Travelers Insurance offers the most comprehensive coverage of any auto insurance provider we saw. It has options for accident forgiveness, GAP insurance, and special coverage for drivers employed by rideshare apps like Uber and Lyft. And while The General might give you a lower base quote, Travelers’ long list of discounts could erase that gap quickly.
The General advertises low rates for coverage, and many customers have confirmed that they were offered lower premiums at the outset of their policy. But after the fact, The General has been known to tack on hidden fees for things as simple as monthly billing, resulting in a rate that can be significantly higher than the initial rate you were given.
I shopped around for the best price for the coverage I wanted and Progressive undercut the others by around $1200. Every 6 months my monthly premium goes down. After the first six months we added another car, and the premium only went up by $6 because the policy dropped by such a significant amount. They've been good at getting my documents to me quickly, and having 24 hour customer service - which I'm coming to appreciate more and more with the odd hours I'm awake and work.
Personal Injury Protection covers you and your passengers in the vehicle, without any standard deductible to pay before it pays out. It can cover the hospitalization and rehabilitation for you and your passengers, up to the policy limits that you choose. PIP only applies towards medical expenses, not any property damage. PIP also covers substitute services if the auto related injuries prevent you from performing your standard household tasks.
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