The General, under Permanent General Companies, Inc., is BBB accredited and has been since 2005. The website gives the company an A+ rating. There are a total of 176 complaints against the company in the past three years, with 64 of those complaints closed in the past 12 months. Those numbers are a little high, but not alarming for a company of this size. There are no government actions or other major problems listed.
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Basketball legend Shaquille O’Neal went to The General for his car insurance back in college, and he continues to be a loyal customer today. Why? In part, because of the company’s financial strength. The General and its affiliate insurers received an Excellent rating from A.M. Best Company, an independent financial stability reviewer that rates over 3,400 insurance companies in over 90 countries.
The General is intended for drivers who may face steep rates from other insurers, but that doesn’t mean it will be able to provide those drivers with the protection they need. Few coverage options and a history of complicated claims resolution keeps us from recommending The General. Even if it offers lower rates than the competition, you might eventually get hit with unexpected fees that drive up the price of your coverage. If you can avoid it, you should — there are better insurance options out there.
Insurance terms, definitions and explanations are intended for informational purposes only and do not in any way replace or modify the definitions and information contained in individual insurance contracts, policies or declaration pages, which control coverage determinations. Such terms may vary by state, and exclusions may apply. Discounts may not be applied to all policy coverages.
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The General Auto Insurance Company is a non-standard auto insurance carrier. If you’ve had a lapse in your auto insurance coverage, have less than perfect credit, are a high risk driver or need SR-22 insurance; The General may offer you insurance when others won’t or at a more affordable rate. For drivers with good records, the rates are substantially higher. One of the good points about The General auto insurance policy is that you are often able to pay your premium payments in affordable monthly installments with low down-payment options.
The General also has some red flags when it comes to its financial solvency. While A.M. Best awards an “Excellent” financial strength rating to The General's parent company, American Family Insurance, The General itself isn't rated by agencies like like S&P Global and Moody’s. In fact, it has no ratings of its own — from any agency. The Insurance Information Institute recommends choosing providers with multiple financial strength evaluations, so this complete lack of evaluation gave us pause. While The General may still have the ability to pay out on claims, it isn’t backed with the same confidence as companies with many financial strength ratings.
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USAA’s adjustor knew he messed up big time. He told me that & I said no I don’t agree & I’m not accepting that, so, I guess you need to finish this conversation with my lawyer. He promptly snarkily replied we can’t talk if you have a lawyer… I said I guess we can’t talk then here’s his number & hung up. I think he had enough time to Google my lawyer & he called me back to back 3x. The 3rd one I said you said we can’t talk so we’re not talking. You are finishing it with my lawyer… click. I’m done messing around @ this point. I hurt. I can’t get to my follow-up doctors appointments & they’re trying to screw me out of fair market value for my truck. Just no way.

Basketball legend Shaquille O’Neal went to The General for his car insurance back in college, and he continues to be a loyal customer today. Why? In part, because of the company’s financial strength. The General and its affiliate insurers received an Excellent rating from A.M. Best Company, an independent financial stability reviewer that rates over 3,400 insurance companies in over 90 countries.

But the general refuses to pay for damages, knowing that the person was at fault. They won’t call you back. They send random contractors out. They do everything in there power to not pay for the damage, even if their claimant is clearly in the wrong. They will keep saying its pending. Knowing they have the information to proceed. Representatives are very rude. They will try everything to make you be liable. I was left without a car and having to fight hard just to get repairs.
I have had car insurance for a year with The General. I was involved in an accident where another vehicle ran me off the road. The police could not determine what exactly happened but I was not charged with anything. The General would not file my claim as uninsured motorist, which I can kind of understand but they are now refusing to pay my medical bills as well. Is this even legal? Don't they have to cover my medical expenses?
Complete scam – not only is the insurance complete junk (impossible to contact, slow response, claims denied) but they also sell your email address and phone number to a bunch of other scam artists. I bought a policy for my wife using my cell phone as the contact number. I get 6 to 10 calls a week on my cell asking for my wife. I have never used my wife’s name with that phone number – obviously, the calls originate from the [redacted] General.
Allstate scored in the middle of the pack in J.D. Power’s 2018 Auto Insurance Study (mostly due to its higher premiums), but we’d still recommend it over The General. It dwarfs The General when it comes to discounts and supplemental coverage — meaning that going with The General’s cheaper sticker price doesn’t actually guarantee that you’ll pay less.
Had GEICO in the military, switched to Allstate, for car & house. A "Common Sense" company. They stood behind us for over 2 years of a law suit, because of our good record! Some kids plowed into us with his junk heap, No insurance, No State license, & they were suing for so much, as our agent said: to set themselves up for a "life of Riley"! Great folks who work for them too & Now we get rebates, 2 x a year, for our good driving record!
I just saved about $400 dollars a year by switching to AAA from State Farm. The coverage for my cars is the same and the coverage for my home is much better (and cheaper) than before. I have a credit card through AAA, roadside assistance through AAA and finally, my insurance through AAA. I could not be happier. On all fronts, AAA has the best customer service I've ever encountered.
Safe Auto Group Agency, Inc and/or its affiliates (“Safe Auto”) is located and operated exclusively in the United States of America. Safe Auto does not offer goods and/or services in any language of an European county, does not deal in any European currencies, and does not underwrite risks for or issue policies to individuals or companies located in the European Union.
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